/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: var(--z-nav);
  padding: 14px 0;
  transition: background-color var(--d-2) var(--ease-apple), backdrop-filter var(--d-2) var(--ease-apple), border-color var(--d-2) var(--ease-apple);
  border-bottom: 1px solid transparent;
}
.nav.is-scrolled {
  background: rgba(5, 5, 16, 0.72);
  backdrop-filter: saturate(180%) blur(20px);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
  border-bottom-color: var(--line-1);
}
.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--s-5);
}
.nav__logo {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 125%;
  letter-spacing: -0.02em;
  font-size: 1.25rem;
  color: var(--text-pri);
}
.nav__links {
  display: flex;
  gap: var(--s-6);
  align-items: center;
}
.nav__link {
  font-size: 0.9375rem;
  color: var(--text-sec);
  transition: color var(--d-1) var(--ease-out);
  position: relative;
}
.nav__link:hover, .nav__link[aria-current="page"] { color: var(--text-pri); }
.nav__link[aria-current="page"]::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -8px;
  height: 2px;
  background: var(--coral);
  border-radius: 2px;
}
/* Hamburger toggle button */
.nav__toggle {
  display: none;
  width: 44px;
  height: 44px;
  background: transparent;
  border: 0;
  cursor: pointer;
  position: relative;
  z-index: 70;
  padding: 0;
  margin-right: -8px;
}
.nav__toggle span {
  position: absolute;
  left: 10px;
  width: 24px;
  height: 2px;
  background: var(--text-pri);
  border-radius: 2px;
  transition: transform var(--d-2) var(--ease-soft), opacity var(--d-1) var(--ease-out), top var(--d-2) var(--ease-soft), background-color var(--d-1) var(--ease-out);
}
.nav__toggle span:nth-child(1) { top: 15px; }
.nav__toggle span:nth-child(2) { top: 21px; width: 18px; }
.nav__toggle span:nth-child(3) { top: 27px; width: 14px; left: auto; right: 10px; }
.nav__toggle:hover span:nth-child(2) { width: 24px; }
.nav__toggle:hover span:nth-child(3) { width: 24px; }
body.menu-open .nav__toggle span:nth-child(1) { top: 21px; transform: rotate(45deg); background: var(--coral); }
body.menu-open .nav__toggle span:nth-child(2) { opacity: 0; }
body.menu-open .nav__toggle span:nth-child(3) { top: 21px; left: 10px; right: auto; width: 24px; transform: rotate(-45deg); background: var(--coral); }

/* Mobile menu drawer */
.mobile-menu {
  position: fixed;
  inset: 0;
  z-index: 65;
  background: linear-gradient(180deg, var(--surface-navy-deep) 0%, var(--surface-0) 100%);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: var(--s-7);
  padding: 80px var(--gutter) max(var(--s-7), env(safe-area-inset-bottom));
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition: opacity var(--d-3) var(--ease-apple), visibility var(--d-3) var(--ease-apple);
  overflow-y: auto;
  overflow-x: clip;
  overscroll-behavior: contain;
  -webkit-overflow-scrolling: touch;
  contain: paint;
}
.mobile-menu::before {
  content: "";
  position: absolute;
  inset: 0;
  /* Single, large, very soft coral wash from top-right.
     Removed the bottom radial that created a visible color band
     below the social links. */
  background: radial-gradient(900px 600px at 100% 0%, rgba(254,94,55,0.09), transparent 70%);
  pointer-events: none;
}
.mobile-menu::after {
  content: "";
  position: absolute;
  bottom: -10%;
  right: -25%;
  width: 90%;
  aspect-ratio: 1 / 1;
  background: url("../img/logo/selo-type.svg") center/contain no-repeat;
  opacity: 0.10;
  pointer-events: none;
  animation: seal-spin 60s linear infinite;
  transform-origin: center;
  will-change: transform;
}
body.menu-open .mobile-menu::after {
  /* keeps spinning whenever menu is open */
}
@media (prefers-reduced-motion: reduce) {
  .mobile-menu::after { animation: none; }
}
body.menu-open .mobile-menu {
  opacity: 1;
  visibility: visible;
  pointer-events: auto;
}
body.menu-open { overflow: hidden; }
.mobile-menu__nav {
  display: flex;
  flex-direction: column;
  gap: var(--s-3);
  position: relative;
}
.mobile-menu__close {
  position: absolute;
  top: 0;
  right: 0;
  width: 48px;
  height: 48px;
  display: flex;
  align-items: center;
  justify-content: center;
  background: transparent;
  border: 1px solid var(--line-3);
  border-radius: 50%;
  color: var(--text-pri);
  cursor: pointer;
  transition: background var(--d-1) var(--ease-out), border-color var(--d-1) var(--ease-out), color var(--d-1) var(--ease-out);
  opacity: 0;
  transform: scale(0.9);
  transition-property: opacity, transform, background, border-color, color;
  transition-duration: var(--d-3), var(--d-3), var(--d-1), var(--d-1), var(--d-1);
  transition-timing-function: var(--ease-out);
  z-index: 5;
}
.mobile-menu__close svg { width: 22px; height: 22px; display: block; fill: none; }
.mobile-menu__close:hover { background: var(--glass-strong); border-color: var(--coral); color: var(--coral); }
body.menu-open .mobile-menu__close { opacity: 1; transform: none; transition-delay: 0.05s; }
@media (min-width: 901px) {
  .mobile-menu__close { display: none; }
}
.mobile-menu__eyebrow {
  font-family: var(--ff-body);
  font-size: var(--fs-eyebrow);
  font-weight: 600;
  letter-spacing: var(--eyebrow-track);
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: var(--s-2);
  opacity: 0;
  transform: translateY(12px);
  transition: opacity var(--d-3) var(--ease-out), transform var(--d-3) var(--ease-out);
  position: relative;
}
body.menu-open .mobile-menu__eyebrow { opacity: 0.9; transform: none; transition-delay: 0.1s; }
.mobile-menu__link {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: var(--display-stretch);
  font-size: clamp(2.25rem, 8vw, 3.25rem);
  letter-spacing: -0.025em;
  line-height: 1.05;
  color: var(--text-pri);
  position: relative;
  opacity: 0;
  transform: translateX(-12px);
  transition: opacity var(--d-3) var(--ease-out), transform var(--d-3) var(--ease-out), color var(--d-1) var(--ease-out);
  padding-block: var(--s-2);
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  width: fit-content;
}
.mobile-menu__link::after {
  content: "→";
  font-size: 0.7em;
  color: var(--coral);
  opacity: 0;
  transform: translateX(-8px);
  transition: opacity var(--d-2) var(--ease-out), transform var(--d-2) var(--ease-soft);
}
.mobile-menu__link:hover, .mobile-menu__link[aria-current="page"] { color: var(--coral); }
.mobile-menu__link:hover::after, .mobile-menu__link[aria-current="page"]::after { opacity: 1; transform: none; }
body.menu-open .mobile-menu__link { opacity: 1; transform: none; }
body.menu-open .mobile-menu__link:nth-child(2) { transition-delay: 0.18s; }
body.menu-open .mobile-menu__link:nth-child(3) { transition-delay: 0.26s; }
body.menu-open .mobile-menu__link:nth-child(4) { transition-delay: 0.34s; }
.mobile-menu__cta {
  position: relative;
  margin-top: var(--s-5);
  align-self: flex-start;
  opacity: 0;
  transform: translateY(16px);
  transition: opacity var(--d-3) var(--ease-out) 0.45s, transform var(--d-3) var(--ease-out) 0.45s;
}
body.menu-open .mobile-menu__cta { opacity: 1; transform: none; }
.mobile-menu__social {
  position: relative;
  margin-top: var(--s-7);
  padding-top: var(--s-5);
  border-top: 1px solid var(--line-1);
  display: flex;
  gap: var(--s-5);
  opacity: 0;
  transition: opacity var(--d-3) var(--ease-out) 0.55s;
}
body.menu-open .mobile-menu__social { opacity: 1; }
.mobile-menu__social a {
  font-size: 0.875rem;
  color: var(--text-mid);
  transition: color var(--d-1) var(--ease-out);
}
.mobile-menu__social a:hover { color: var(--coral); }

/* Show hamburger / hide desktop nav links + button on mobile */
@media (max-width: 760px) {
  .nav__links { display: none; }
  .nav__toggle { display: block; }
  .nav .btn--primary { display: none; }
  .nav { padding: 18px 0; }
  .nav__logo img { height: 24px; width: auto; }
}

/* Floating CTA — mobile only, persistent after scroll */
.cta-float { display: none; }
@media (max-width: 760px) {
  .cta-float {
    display: inline-flex;
    align-items: center;
    gap: 0.4em;
    position: fixed;
    bottom: max(16px, env(safe-area-inset-bottom));
    right: 16px;
    z-index: 55;
    padding: 11px 18px;
    background: var(--coral);
    color: var(--text-inv);
    font-family: var(--ff-body);
    font-size: 0.8125rem;
    font-weight: 600;
    border-radius: var(--r-pill);
    box-shadow: 0 0 0 1px rgba(0,0,0,0.12), 0 8px 22px rgba(254,94,55,0.42), 0 2px 6px rgba(0,0,0,0.3);
    opacity: 0;
    transform: translateY(20px) scale(0.92);
    pointer-events: none;
    transition: opacity var(--d-2) var(--ease-out), transform var(--d-3) var(--ease-soft);
    text-decoration: none;
    white-space: nowrap;
  }
  .cta-float .arr { display: inline-block; transition: transform var(--d-2) var(--ease-soft); }
  .cta-float:active { transform: translateY(0) scale(0.96); }
  .cta-float.is-visible {
    opacity: 1;
    transform: none;
    pointer-events: auto;
  }
  body.menu-open .cta-float {
    opacity: 0;
    transform: translateY(10px) scale(0.95);
    pointer-events: none;
  }
}

/* ============================================================
   BUTTONS
   ============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  padding: 14px 22px;
  font-size: 0.9375rem;
  font-weight: 600;
  border-radius: var(--r-pill);
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform var(--d-1) var(--ease-soft), background-color var(--d-2) var(--ease-out), color var(--d-2) var(--ease-out), box-shadow var(--d-2) var(--ease-out), border-color var(--d-2) var(--ease-out);
  white-space: nowrap;
  position: relative;
  isolation: isolate;
}
.btn .arr { display: inline-block; transition: transform var(--d-2) var(--ease-soft); }
.btn:hover .arr { transform: translateX(3px); }

.btn--primary {
  background: var(--coral);
  color: var(--text-inv);
  box-shadow: 0 0 0 1px rgba(0,0,0,0.08), 0 18px 40px rgba(254,94,55,0.28);
}
.btn--primary:hover {
  background: var(--coral-soft);
  box-shadow: 0 0 0 1px rgba(0,0,0,0.08), 0 22px 50px rgba(254,94,55,0.42);
  transform: translateY(-1px);
}

/* Nav button — smaller, less aggressive shadow */
.nav .btn--primary {
  padding: 10px 18px;
  font-size: 0.8125rem;
  box-shadow: 0 0 0 1px rgba(0,0,0,0.08), 0 8px 22px rgba(254,94,55,0.22);
}
.nav .btn--primary:hover {
  box-shadow: 0 0 0 1px rgba(0,0,0,0.08), 0 12px 28px rgba(254,94,55,0.32);
}

.btn--ghost {
  background: var(--glass);
  color: var(--text-pri);
  border-color: var(--line-2);
  backdrop-filter: blur(8px);
}
.btn--ghost:hover { background: var(--glass-strong); border-color: var(--line-3); }

.btn--lg { padding: 18px 30px; font-size: 1rem; }

.link-inline {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  color: var(--coral);
  font-weight: 600;
  border-bottom: 1px solid transparent;
  transition: border-color var(--d-1) var(--ease-out), color var(--d-1) var(--ease-out);
  padding-bottom: 1px;
}
.link-inline:hover { border-bottom-color: var(--coral); }
.link-inline .arr { transition: transform var(--d-2) var(--ease-soft); }
.link-inline:hover .arr { transform: translateX(3px); }

.link-back {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  color: var(--text-mid);
  font-size: 0.875rem;
  transition: color var(--d-1) var(--ease-out);
}
.link-back:hover { color: var(--text-pri); }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  position: relative;
  min-height: clamp(540px, 75vh, 760px);
  padding-top: clamp(96px, 14vh, 132px);
  padding-bottom: clamp(24px, 4vh, 40px);
  display: flex;
  align-items: center;
  overflow: hidden;
}
.hero--compact { min-height: clamp(420px, 60vh, 580px); padding-top: clamp(96px, 12vh, 120px); padding-bottom: clamp(48px, 6vh, 72px); }
@media (max-width: 760px) {
  .hero, .hero--compact {
    min-height: 0;
    padding-top: 96px;
    padding-bottom: var(--s-7);
  }
}
.hero__inner { position: relative; z-index: 2; }
.hero__eyebrow { margin-bottom: var(--s-5); }
.hero .eyebrow {
  margin-bottom: var(--s-7);
  text-wrap: balance;
  display: block;
}
@media (max-width: 760px) {
  /* === Centralized mobile hero === */
  .hero__inner { text-align: center; }

  /* Eyebrow becomes a pill badge */
  .hero .eyebrow {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 8px 16px;
    background: rgba(254, 94, 55, 0.06);
    border: 1px solid rgba(254, 94, 55, 0.22);
    border-radius: var(--r-pill);
    font-size: 0.6875rem;
    letter-spacing: 0.16em;
    margin-bottom: var(--s-6);
    text-wrap: pretty;
    text-align: center;
    backdrop-filter: blur(8px);
  }
  /* Hide the leading dot when the eyebrow is rendered as a pill */
  .hero .eyebrow--dot::before { display: none; }

  /* Headline centered with balanced wrap */
  .hero__title {
    margin-inline: auto;
    text-wrap: balance;
  }
  /* Coral phrase gets subtle underline accent */
  .hero__title .word-coral {
    text-decoration: underline;
    text-decoration-color: rgba(254, 94, 55, 0.55);
    text-decoration-thickness: 3px;
    text-underline-offset: 6px;
  }

  /* Lead paragraph: tighter max-width + balance + generous leading for centered readability */
  .hero__lead {
    text-wrap: balance;
    margin-inline: auto;
    max-width: 32ch;
    line-height: 1.65;
  }

  /* CTAs centered */
  .hero__cta { justify-content: center; }

  /* Note centered, slightly tighter */
  .hero__note {
    margin-inline: auto;
    text-align: center;
    max-width: 36ch;
  }
}
.hero__title {
  font-size: clamp(2.25rem, 4.5vw, 4rem);
  letter-spacing: -0.025em;
  line-height: 1.05;
  margin-bottom: var(--s-5);
}
.hero__title .word-coral { color: var(--coral); white-space: nowrap; }
.hero__lead { margin-bottom: var(--s-6); max-width: 64ch; }
.hero__cta { display: flex; flex-wrap: wrap; gap: var(--s-5); align-items: center; }
.hero__secondary {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--text-sec);
  border-bottom: 1px solid transparent;
  padding-bottom: 2px;
  transition: color var(--d-1) var(--ease-out), border-color var(--d-2) var(--ease-out);
}
.hero__secondary:hover { color: var(--text-pri); border-bottom-color: rgba(255,255,255,0.4); }
.hero__secondary .arr { transition: transform var(--d-2) var(--ease-soft); }
.hero__secondary:hover .arr { transform: translateX(3px); }
.hero__note {
  margin-top: var(--s-3);
  font-size: 0.875rem;
  color: var(--text-mid);
  max-width: 56ch;
}

/* Scroll cue — mobile only, fixed bottom, fades on scroll */
.hero__scroll-cue { display: none; }
@media (max-width: 760px) {
  .hero__scroll-cue {
    display: flex;
    align-items: center;
    justify-content: center;
    position: fixed;
    bottom: max(20px, env(safe-area-inset-bottom));
    left: 50%;
    width: 40px;
    height: 40px;
    z-index: 62;
    color: var(--coral);
    opacity: 0;
    border: 1px solid rgba(254, 94, 55, 0.32);
    border-radius: 50%;
    background: rgba(5, 5, 16, 0.65);
    backdrop-filter: blur(8px);
    -webkit-backdrop-filter: blur(8px);
    box-shadow: 0 4px 16px rgba(0, 0, 0, 0.35);
    transform: translateX(-50%) translateY(8px);
    transition: opacity var(--d-3) var(--ease-out), transform var(--d-3) var(--ease-out);
    animation: scroll-cue-in 0.5s var(--ease-out) 0.2s forwards;
    pointer-events: none;
    will-change: transform, opacity;
  }
  body.menu-open .hero__scroll-cue {
    opacity: 0 !important;
    transform: translateX(-50%) translateY(16px);
    animation: none;
  }
  .hero__scroll-cue svg {
    width: 16px;
    height: 16px;
    stroke: currentColor;
    stroke-width: 2.4;
    fill: none;
    stroke-linecap: round;
    stroke-linejoin: round;
    animation: scroll-cue-bounce 1.8s var(--ease-out) 1.8s infinite;
  }
  .hero__scroll-cue.is-hidden {
    opacity: 0 !important;
    transform: translateX(-50%) translateY(16px);
    animation: none;
  }
  @keyframes scroll-cue-in {
    to { opacity: 1; transform: translateX(-50%) translateY(0); }
  }
  @keyframes scroll-cue-bounce {
    0%, 100% { transform: translateY(-2px); }
    50%      { transform: translateY(4px); }
  }
  @media (prefers-reduced-motion: reduce) {
    .hero__scroll-cue svg { animation: none; }
  }
}

/* Lemniscate orb backdrop */
.hero__orb {
  position: absolute;
  z-index: 1;
  pointer-events: none;
  filter: blur(60px);
  opacity: 0.55;
  border-radius: 50%;
  animation: drift 22s var(--ease-apple) infinite alternate;
}
.hero__orb--coral {
  width: 520px; height: 520px;
  background: radial-gradient(circle, rgba(254,94,55,0.55), transparent 70%);
  right: -120px; top: 10%;
}
.hero__orb--navy {
  width: 640px; height: 640px;
  background: radial-gradient(circle, rgba(0,13,60,0.95), transparent 70%);
  left: -180px; bottom: -100px;
  opacity: 0.85;
  animation-duration: 28s;
  animation-direction: alternate-reverse;
}
@keyframes drift {
  0%   { transform: translate(0,0) scale(1); }
  50%  { transform: translate(40px,-30px) scale(1.06); }
  100% { transform: translate(-30px,20px) scale(0.96); }
}

/* Brand seal — slow clockwise rotation, decorative */
.brand-seal {
  position: absolute;
  z-index: 1;
  width: clamp(280px, 38vw, 540px);
  height: auto;
  pointer-events: none;
  opacity: 0.18;
  right: -8%;
  top: 12%;
  animation: seal-spin 60s linear infinite;
  transform-origin: center;
}
@keyframes seal-spin { to { transform: rotate(360deg); } }
@media (prefers-reduced-motion: reduce) {
  .brand-seal { animation: none; }
}
@media (max-width: 760px) {
  .brand-seal {
    right: -55%;
    top: auto;
    bottom: -15%;
    width: clamp(320px, 90vw, 480px);
    opacity: 0.08;
  }
}

/* ============================================================
   TRUST STRIP
   ============================================================ */
.trust-strip {
  border-top: 1px solid var(--line-1);
  border-bottom: 1px solid var(--line-1);
  padding-block: var(--s-7);
  background: linear-gradient(180deg, transparent, rgba(0,13,60,0.18));
}
.trust-strip__grid {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: flex-start;
  gap: var(--s-5);
}
.trust-strip__cell { flex: 0 0 auto; min-width: 0; text-align: left; }
.trust-strip__num {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 125%;
  letter-spacing: -0.025em;
  font-size: clamp(2rem, 3.6vw, 3rem);
  color: var(--text-pri);
  line-height: 1;
  white-space: nowrap;
}
.trust-strip__num .unit { color: var(--coral); margin-left: 2px; }
.trust-strip__lbl {
  margin-top: 6px;
  font-size: 0.8125rem;
  color: var(--text-mid);
  letter-spacing: 0.02em;
}
@media (max-width: 880px) {
  .trust-strip__grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: var(--s-6) var(--s-5); }
}

/* ============================================================
   SECTION HEAD
   ============================================================ */
.sect-head { margin-bottom: var(--s-7); }
.sect-head__title {
  margin-block: var(--s-3) var(--s-4);
  max-width: 24ch;
  text-wrap: balance;
}
.sect-head .lead { max-width: 64ch; text-wrap: pretty; }
.sect-head--center { max-width: 920px; text-align: center; margin-inline: auto; }
.sect-head--center .sect-head__title { max-width: none; margin-inline: auto; }
.sect-head--center .lead { margin-inline: auto; }

/* ============================================================
   PAIN BULLETS — diagnosis style
   ============================================================ */
.pain-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
.pain {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  padding: var(--s-6);
  transition: transform var(--d-2) var(--ease-out), border-color var(--d-2) var(--ease-out), background-color var(--d-2) var(--ease-out);
  position: relative;
}
.pain:hover { transform: translateY(-2px); border-color: var(--line-2); background: var(--surface-3); }

/* === Pain card icons (subtle animated illustrations) === */
.pain__icon {
  position: absolute;
  top: var(--s-5);
  right: var(--s-5);
  width: 56px;
  height: 40px;
  opacity: 0.85;
  pointer-events: none;
}
.pain__icon svg { width: 100%; height: 100%; display: block; }

/* 01 — CAC up / LTV flat */
.pi01 .pi-rise, .pi01 .pi-flat {
  stroke-dasharray: 80;
  stroke-dashoffset: 80;
  transition: stroke-dashoffset 1.4s cubic-bezier(0.4, 0, 0.2, 1);
}
.pi01 .pi-rise-dot, .pi01 .pi-flat-dot {
  opacity: 0;
  transition: opacity 0.4s ease 1.2s;
}
.pain.is-in .pi01 .pi-rise { stroke-dashoffset: 0; transition-delay: 0.25s; }
.pain.is-in .pi01 .pi-flat { stroke-dashoffset: 0; transition-delay: 0.5s; }
.pain.is-in .pi01 .pi-rise-dot { opacity: 1; animation: pi-pulse 2.4s ease-in-out infinite 1.6s; }
.pain.is-in .pi01 .pi-flat-dot { opacity: 0.5; }
@keyframes pi-pulse {
  0%, 100% { transform: scale(1); }
  50% { transform: scale(1.4); }
}
.pi01 .pi-rise-dot { transform-origin: center; transform-box: fill-box; }

/* 02 — Two bars (traffic tall, revenue short) */
.pi02 .pi-bar {
  transform-origin: center bottom;
  transform-box: fill-box;
  transform: scaleY(0);
  transition: transform 0.9s cubic-bezier(0.34, 1.2, 0.64, 1);
}
.pain.is-in .pi02 .pi-bar-tall { transform: scaleY(1); transition-delay: 0.25s; }
.pain.is-in .pi02 .pi-bar-short { transform: scaleY(1); transition-delay: 0.55s; }

/* 03 — Channel bars with question mark */
.pi03 .pi-ch {
  transform-origin: center bottom;
  transform-box: fill-box;
  transform: scaleY(0);
  transition: transform 0.7s cubic-bezier(0.34, 1.2, 0.64, 1);
}
.pain.is-in .pi03 .pi-ch-1 { transform: scaleY(1); transition-delay: 0.20s; }
.pain.is-in .pi03 .pi-ch-2 { transform: scaleY(1); transition-delay: 0.32s; }
.pain.is-in .pi03 .pi-ch-3 { transform: scaleY(1); transition-delay: 0.44s; }
.pain.is-in .pi03 .pi-ch-4 { transform: scaleY(1); transition-delay: 0.56s; }
.pi03 .pi-q {
  opacity: 0;
  transform-origin: center;
  transform-box: fill-box;
}
.pain.is-in .pi03 .pi-q {
  opacity: 1;
  transition: opacity 0.4s ease 0.9s;
  animation: pi-q-float 2.6s ease-in-out infinite 1.3s;
}
@keyframes pi-q-float {
  0%, 100% { transform: translateY(0); opacity: 0.85; }
  50% { transform: translateY(-2px); opacity: 1; }
}

/* 04 — Clock with rotating hands */
.pi04 .pi-hand-m { transform-origin: 28px 20px; animation: pi-spin 1.6s linear infinite; }
.pi04 .pi-hand-h { transform-origin: 28px 20px; animation: pi-spin 7.2s linear infinite; }
@keyframes pi-spin { to { transform: rotate(360deg); } }

@media (prefers-reduced-motion: reduce) {
  .pi01 .pi-rise, .pi01 .pi-flat { stroke-dashoffset: 0 !important; transition: none !important; }
  .pi01 .pi-rise-dot, .pi01 .pi-flat-dot { opacity: 1 !important; animation: none !important; }
  .pi02 .pi-bar, .pi03 .pi-ch { transform: scaleY(1) !important; transition: none !important; }
  .pi03 .pi-q { opacity: 1 !important; animation: none !important; }
  .pi04 .pi-hand-m, .pi04 .pi-hand-h { animation: none !important; }
}

/* Hide icons on narrow mobile to keep cards compact */
@media (max-width: 480px) {
  .pain__icon { display: none; }
}
.pain__num {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  color: var(--coral);
  letter-spacing: 0.1em;
  margin-bottom: var(--s-3);
}
.pain__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.25rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
  line-height: 1.2;
}
.pain__body { color: var(--text-mid); font-size: 0.9375rem; line-height: 1.6; }
@media (max-width: 760px) { .pain-grid { grid-template-columns: 1fr; } }

/* ============================================================
   PILLARS — three columns
   ============================================================ */
.pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
.pillar {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-4);
  padding: var(--s-7) var(--s-6);
  position: relative;
  overflow: hidden;
  transition: transform var(--d-3) var(--ease-soft), border-color var(--d-2) var(--ease-out), background-color var(--d-2) var(--ease-out);
}
.pillar::before {
  content: "";
  position: absolute;
  top: -1px; left: -1px; right: -1px;
  height: 2px;
  background: linear-gradient(90deg, transparent, var(--coral) 40%, var(--coral) 60%, transparent);
  opacity: 0;
  transition: opacity var(--d-2) var(--ease-out);
}
.pillar:hover { transform: translateY(-4px); border-color: var(--line-2); background: var(--surface-3); }
.pillar:hover::before { opacity: 1; }
.pillar__num {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  color: var(--coral);
  letter-spacing: 0.18em;
  margin-bottom: var(--s-5);
}
.pillar__title {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: 1.5rem;
  letter-spacing: -0.02em;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
  line-height: 1.15;
}
.pillar__sub {
  font-size: 0.9375rem;
  color: var(--coral);
  margin-bottom: var(--s-4);
  font-weight: 500;
}
.pillar__body { color: var(--text-mid); font-size: 0.9375rem; line-height: 1.6; }
.pillar__body p + p { margin-top: var(--s-3); }
.pillar__body ul { margin-top: var(--s-3); display: grid; gap: var(--s-2); }
.pillar__body li {
  display: flex; gap: 10px; align-items: start;
  font-size: 0.875rem;
  color: var(--text-sec);
  padding-left: 0;
}
.pillar__body li::before {
  content: "";
  flex: none;
  width: 5px; height: 5px;
  margin-top: 9px;
  background: var(--coral);
  border-radius: 50%;
}
@media (max-width: 920px) { .pillars { grid-template-columns: 1fr; } }

/* Testimonials hero stats — gives the first fold a payload signal */
.testi-hero__stats {
  list-style: none;
  padding: var(--s-4) 0 0;
  margin: var(--s-6) 0 0;
  display: flex;
  gap: var(--s-6);
  flex-wrap: wrap;
  border-top: 1px solid var(--line-1);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-mid);
}
.testi-hero__stats strong {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: 1.5rem;
  letter-spacing: -0.02em;
  color: var(--coral);
  margin-right: 6px;
  text-transform: none;
}
.testi-hero__stats li { display: flex; align-items: baseline; gap: 4px; }
@media (max-width: 760px) {
  .testi-hero__stats { justify-content: center; gap: var(--s-4); }
  .testi-hero__stats li { flex-direction: column; align-items: center; gap: 0; }
  .testi-hero__stats strong { font-size: 1.25rem; margin-right: 0; }
}
/* Gradient fade at the bottom of the testi hero for a smooth section transition */
.testi-hero::after {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 120px;
  background: linear-gradient(to bottom, transparent, var(--surface-0));
  pointer-events: none;
  z-index: 1;
}

/* Cases hero vertical list — typographic emphasis on the "what we cover" line */
.cases-verticals {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  color: var(--text-pri);
  letter-spacing: -0.01em;
  display: inline-block;
  border-bottom: 2px solid var(--coral);
  padding-bottom: var(--s-2);
}

/* Pillar inline quote (used in Pillar 02 · Owner mindset) */
.pillar__quote {
  margin: var(--s-4) 0 0;
  padding: var(--s-4) var(--s-4) var(--s-4) var(--s-4);
  border-left: 2px solid var(--coral);
  background: rgba(254, 94, 55, 0.04);
  border-radius: 0 var(--r-2) var(--r-2) 0;
}
.pillar__quote blockquote {
  margin: 0;
  font-family: var(--ff-display);
  font-weight: 500;
  font-style: italic;
  font-size: 0.9375rem;
  line-height: 1.5;
  color: var(--text-pri);
  letter-spacing: -0.005em;
}
.pillar__quote figcaption {
  margin-top: var(--s-3);
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-mid);
}

/* ============================================================
   SIDE NOTE (mystery shopping vignette)
   ============================================================ */
.sidenote {
  margin-top: var(--s-6);
  padding: var(--s-6) var(--s-7);
  background: linear-gradient(180deg, var(--surface-navy-deep), var(--surface-navy));
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  font-size: 0.9375rem;
  color: var(--text-sec);
  line-height: 1.7;
  position: relative;
  overflow: hidden;
}
.sidenote::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(420px 220px at 0% 100%, rgba(254,94,55,0.10), transparent 60%);
  pointer-events: none;
}
.sidenote::after {
  content: "";
  position: absolute;
  left: 0; top: 28px; bottom: 28px;
  width: 2px;
  background: linear-gradient(180deg, transparent, var(--coral) 20%, var(--coral) 80%, transparent);
  border-radius: 2px;
}
.sidenote > * { position: relative; }
.sidenote__lbl {
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  color: var(--coral);
  text-transform: uppercase;
  margin-bottom: var(--s-4);
  display: flex;
  align-items: center;
  gap: 8px;
  width: fit-content;
}
.sidenote__lbl::before {
  content: "";
  width: 6px; height: 6px;
  background: var(--coral);
  border-radius: 50%;
  box-shadow: 0 0 10px var(--coral);
}

/* ============================================================
   PROOF STORY (mystery shopping vignette — editorial promotion)
   Used on Home, Pillar 02 proof point. Replaces the old .sidenote
   here so the story reads as evidence, not a footnote.
   ============================================================ */
.proof-story {
  margin-top: var(--s-8);
  padding-block: var(--s-6);
  border-top: 1px solid rgba(254, 94, 55, 0.4);
  border-bottom: 1px solid rgba(254, 94, 55, 0.4);
  display: grid;
  grid-template-columns: minmax(180px, 220px) 1fr;
  gap: var(--s-7);
  align-items: start;
}
.proof-story__eyebrow {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  color: var(--coral);
  text-transform: uppercase;
  align-self: start;
  padding-top: 8px;
  line-height: 1.6;
}
.proof-story__eyebrow-client {
  display: block;
  font-size: 0.9375rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}
.proof-story__title {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 110%;
  font-size: clamp(1.5rem, 2.6vw, 2rem);
  line-height: 1.1;
  letter-spacing: -0.025em;
  color: var(--text-pri);
  margin: 0;
  text-wrap: balance;
}
.proof-story__body {
  margin: var(--s-4) 0 0;
  font-size: 1rem;
  line-height: 1.65;
  color: var(--text-sec);
  max-width: 60ch;
}
.proof-story__kicker {
  margin: var(--s-4) 0 0;
  font-size: 1rem;
  line-height: 1.55;
  color: var(--text-mid);
  max-width: 60ch;
}
.proof-story__kicker strong {
  color: var(--text-pri);
  font-weight: 700;
}
@media (max-width: 760px) {
  .proof-story {
    grid-template-columns: 1fr;
    gap: var(--s-4);
    padding-block: var(--s-5);
  }
  .proof-story__eyebrow { padding-top: 0; }
}

/* ============================================================
   PULL QUOTE — signature block
   ============================================================ */
.pullquote {
  background: linear-gradient(180deg, var(--surface-navy-deep), var(--surface-navy));
  border: 1px solid var(--line-1);
  border-radius: var(--r-4);
  padding: var(--s-9) var(--s-8) var(--s-8);
  position: relative;
  overflow: hidden;
}
.pullquote::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(700px 400px at 50% 100%, rgba(254,94,55,0.18), transparent 65%),
    radial-gradient(380px 280px at 92% 0%, rgba(254,94,55,0.06), transparent 60%);
  pointer-events: none;
}
.pullquote::after {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 1px;
  background: linear-gradient(90deg, transparent, rgba(255,255,255,0.08) 30%, rgba(255,255,255,0.08) 70%, transparent);
  pointer-events: none;
}
.pullquote__mark {
  font-family: var(--ff-display);
  font-size: 5.5rem;
  line-height: 0.5;
  color: var(--coral);
  opacity: 0.55;
  position: absolute;
  top: 40px; left: 40px;
  font-weight: 900;
  letter-spacing: -0.04em;
}
.pullquote__text {
  position: relative;
  font-family: var(--ff-display);
  font-weight: 600;
  font-stretch: 105%;
  font-size: clamp(1.375rem, 2.4vw, 2rem);
  line-height: 1.35;
  letter-spacing: -0.015em;
  color: var(--text-pri);
  font-style: italic;
  max-width: 32ch;
  margin-top: var(--s-5);
}
.pullquote__text .accent { color: var(--coral); font-style: normal; font-weight: 700; }
.pullquote__attr {
  position: relative;
  margin-top: var(--s-6);
  padding-top: var(--s-5);
  border-top: 1px solid rgba(255,255,255,0.08);
  font-family: var(--ff-body);
  font-size: 0.875rem;
  color: rgba(255,255,255,0.65);
  font-weight: 500;
  letter-spacing: 0.02em;
  display: flex;
  align-items: center;
  gap: var(--s-3);
}
.pullquote__avatar {
  width: 52px;
  height: 52px;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid var(--coral);
  box-shadow: 0 0 0 4px rgba(254, 94, 55, 0.18), 0 8px 24px rgba(0, 0, 0, 0.4);
  flex: none;
  background: var(--surface-navy);
}
.pullquote__attr-text {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.pullquote__attr-name {
  color: var(--text-pri);
  font-weight: 600;
  font-size: 0.9375rem;
}
.pullquote__attr-role {
  color: rgba(255,255,255,0.5);
  font-size: 0.8125rem;
}
.pullquote--lg .pullquote__text { font-size: clamp(1.625rem, 3vw, 2.5rem); max-width: 26ch; line-height: 1.25; }
.pullquote--lg { padding: var(--s-10) var(--s-9) var(--s-9); }

/* Multi-paragraph pull quote (case study testimonials). When
   .pullquote__text is a <div> wrapping multiple <p>, the .pullquote--lg
   headline size becomes overwhelming. We rescale to a quieter, body-sized
   reading rhythm while keeping the italic display treatment for emphasis. */
.pullquote--lg div.pullquote__text {
  font-size: inherit;
  line-height: 1;
  max-width: 60ch;
}
.pullquote__text p {
  font-family: var(--ff-display);
  font-weight: 500;
  font-stretch: 105%;
  font-size: clamp(1.0625rem, 1.4vw, 1.1875rem);
  line-height: 1.65;
  letter-spacing: -0.005em;
  color: var(--text-pri);
  font-style: italic;
  margin-bottom: var(--s-4);
  max-width: 62ch;
}
.pullquote__text p:last-child { margin-bottom: 0; }
.pullquote__text p .accent { color: var(--coral); font-style: normal; font-weight: 700; }

/* Tighter padding on multi-paragraph pull quotes — the long-form content
   doesn't need the headline-quote breathing room. */
.pullquote--lg:has(div.pullquote__text) {
  padding: var(--s-8) var(--s-7) var(--s-7);
}
.pullquote--lg:has(div.pullquote__text) .pullquote__mark {
  font-size: 4rem;
  top: 28px; left: 32px;
}
@media (max-width: 760px) {
  .pullquote--lg:has(div.pullquote__text) {
    padding: var(--s-7) var(--s-5) var(--s-5);
  }
  .pullquote--lg:has(div.pullquote__text) .pullquote__mark {
    font-size: 3rem;
    top: 20px; left: 20px;
  }
  .pullquote__text p { font-size: 1rem; }
}

/* ============================================================
   CASE CARDS
   ============================================================ */
.case-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
.case {
  display: block;
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-4);
  padding: var(--s-7);
  position: relative;
  overflow: hidden;
  transition: transform var(--d-3) var(--ease-soft), border-color var(--d-2) var(--ease-out), background-color var(--d-2) var(--ease-out);
}
.case::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, transparent 0%, rgba(254,94,55,0.0) 60%, rgba(254,94,55,0.08) 100%);
  opacity: 0;
  transition: opacity var(--d-2) var(--ease-out);
  pointer-events: none;
}
.case:hover { transform: translateY(-4px); border-color: var(--line-3); background: var(--surface-3); }
.case:hover::before { opacity: 1; }
.case__head { display: flex; justify-content: space-between; align-items: flex-start; gap: var(--s-3); margin-bottom: var(--s-5); }
.case__id {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  color: var(--coral);
  letter-spacing: 0.16em;
}
.case__tag {
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  padding: 4px 10px;
  border-radius: var(--r-pill);
  background: var(--coral-glow);
  color: var(--coral);
  text-transform: uppercase;
}
.case__name {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 125%;
  font-size: clamp(1.75rem, 2.6vw, 2.25rem);
  letter-spacing: -0.025em;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
  line-height: 1;
}
.case__meta {
  font-size: 0.8125rem;
  color: var(--text-mid);
  margin-bottom: var(--s-5);
  letter-spacing: 0.02em;
}
.case__headline {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 105%;
  font-size: 1.25rem;
  line-height: 1.25;
  letter-spacing: -0.015em;
  color: var(--text-pri);
  margin-bottom: var(--s-4);
}
.case__quote {
  font-style: italic;
  font-size: 0.9375rem;
  color: var(--text-sec);
  border-left: 2px solid var(--coral);
  padding-left: var(--s-3);
  margin-bottom: var(--s-3);
}
.case__author {
  font-size: 0.8125rem;
  color: var(--text-mid);
}
.case__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  margin-top: var(--s-5);
  color: var(--coral);
  font-weight: 600;
  font-size: 0.9375rem;
}
.case__cta .arr { transition: transform var(--d-2) var(--ease-soft); }
.case:hover .case__cta .arr { transform: translateX(4px); }
@media (max-width: 880px) { .case-grid { grid-template-columns: 1fr; } }

/* ============================================================
   STATS STRIP (case subpages)
   ============================================================ */
.stats {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: var(--s-4);
  margin-top: var(--s-6);
  padding: var(--s-5) var(--s-6);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  align-items: end;
}
.stat { min-width: 0; }
.stat__num {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  letter-spacing: -0.025em;
  font-size: clamp(1.375rem, 2vw, 2rem);
  color: var(--text-pri);
  line-height: 1.05;
  white-space: nowrap;
}
.stat__num .unit { color: var(--coral); margin-left: 1px; font-size: 0.7em; }
.stat__lbl {
  margin-top: var(--s-3);
  font-size: 0.8125rem;
  color: var(--text-mid);
  letter-spacing: 0.02em;
  line-height: 1.4;
}
@media (max-width: 980px) {
  .stats { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--s-5); }
  .stat__num { white-space: normal; font-size: clamp(1.25rem, 5vw, 1.75rem); }
}
/* OnSafety-style: first stat is wider (e.g., $30K → $600K MRR) */
.stats--featured { grid-template-columns: 1.7fr repeat(4, minmax(0, 1fr)); }
@media (max-width: 980px) {
  .stats--featured { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .stats--featured .stat:first-child { grid-column: 1 / -1; }
}

/* ============================================================
   STEPS (process)
   ============================================================ */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--s-4);
  margin-top: var(--s-7);
  position: relative;
}
.steps::before {
  content: "";
  position: absolute;
  top: 28px; left: 6%; right: 6%;
  height: 1px;
  background: linear-gradient(90deg, var(--coral), transparent);
  z-index: 0;
}
.step {
  position: relative;
  z-index: 1;
  padding: var(--s-5);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  transition: transform var(--d-2) var(--ease-out), border-color var(--d-2) var(--ease-out);
}
.step:hover { transform: translateY(-2px); border-color: var(--line-2); }
.step__num {
  display: inline-flex;
  align-items: center; justify-content: center;
  width: 36px; height: 36px;
  border-radius: 50%;
  background: var(--coral);
  color: var(--text-inv);
  font-family: var(--ff-mono);
  font-weight: 700;
  font-size: 0.875rem;
  margin-bottom: var(--s-4);
  box-shadow: 0 0 0 4px rgba(254,94,55,0.2);
}
.step__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.0625rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  margin-bottom: var(--s-2);
}
.step__body { font-size: 0.875rem; color: var(--text-mid); line-height: 1.55; }
@media (max-width: 980px) {
  .steps { grid-template-columns: 1fr; }
  .steps::before { display: none; }
}

/* ============================================================
   FILTER BLOCK (is this for you)
   ============================================================ */
.filter-block {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
.filter-col {
  padding: var(--s-6);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
}
.filter-col__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.125rem;
  color: var(--text-pri);
  margin-bottom: var(--s-4);
  display: flex; align-items: center; gap: 0.6em;
}
.filter-col--yes .filter-col__title::before {
  content: ""; width: 12px; height: 12px; border-radius: 50%;
  background: var(--coral);
  box-shadow: 0 0 12px var(--coral);
}
.filter-col--no .filter-col__title::before {
  content: ""; width: 12px; height: 12px; border-radius: 50%;
  border: 1.5px solid var(--text-dim);
}
.filter-col ul { display: grid; gap: var(--s-3); }
.filter-col li {
  display: flex; gap: 10px;
  font-size: 0.9375rem;
  color: var(--text-sec);
  line-height: 1.55;
}
.filter-col--yes li::before { content: "↗"; color: var(--coral); flex: none; font-weight: 600; }
.filter-col--no li::before { content: "×"; color: var(--text-dim); flex: none; font-weight: 600; }
@media (max-width: 760px) { .filter-block { grid-template-columns: 1fr; } }

/* ============================================================
   FINAL CTA BLOCK
   ============================================================ */
.final-cta {
  position: relative;
  background: linear-gradient(180deg, var(--surface-navy-deep), var(--surface-navy));
  border: 1px solid var(--line-1);
  border-radius: var(--r-4);
  padding: var(--s-10) var(--s-7);
  overflow: hidden;
  text-align: center;
}
.final-cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(700px 400px at 50% 100%, rgba(254,94,55,0.18), transparent 65%);
  pointer-events: none;
}
.final-cta__inner { position: relative; max-width: 640px; margin: 0 auto; }
.final-cta__title { font-size: clamp(2rem, 4.2vw, 3.5rem); margin-bottom: var(--s-5); letter-spacing: -0.025em; }
.final-cta__body { color: var(--text-sec); margin-bottom: var(--s-6); font-size: 1.0625rem; line-height: 1.6; }
.final-cta__filter {
  margin-top: var(--s-5);
  font-size: 0.875rem;
  color: var(--text-mid);
  font-style: italic;
}

/* ============================================================
   FOUNDER BYLINE (Paulo's portrait below the eyebrow)
   ============================================================ */
.founder-byline {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: var(--s-3);
  margin-block: var(--s-5) var(--s-6);
}
.founder-byline__avatar {
  width: 128px;
  height: 128px;
  border-radius: 50%;
  object-fit: cover;
  border: 3px solid var(--coral);
  box-shadow: 0 0 0 6px rgba(254, 94, 55, 0.18), 0 16px 40px rgba(0, 0, 0, 0.5);
  background: var(--surface-navy);
}
.founder-byline__text {
  display: flex;
  flex-direction: column;
  gap: 2px;
  line-height: 1.2;
}
.founder-byline__name {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 115%;
  font-size: 1.0625rem;
  color: var(--text-pri);
  letter-spacing: -0.01em;
}
.founder-byline__role {
  font-size: 0.8125rem;
  color: var(--text-mid);
  letter-spacing: 0.04em;
}
@media (max-width: 760px) {
  .founder-byline { align-items: center; text-align: center; margin-inline: auto; }
  .founder-byline__avatar { width: 112px; height: 112px; }
  /* Center the entire founder column to match the centered portrait */
  .founder-grid > div:first-child { text-align: center; }
  .founder-grid > div:first-child .lead { margin-inline: auto; text-wrap: balance; }
  .founder-grid > div:first-child .link-inline { display: inline-flex; }
}

/* ============================================================
   TESTIMONIALS PAGE — video grid + quote cards
   ============================================================ */
.testi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
@media (max-width: 1024px) { .testi-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px)  { .testi-grid { grid-template-columns: 1fr; } }

.testi-card {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform var(--d-2) var(--ease-out), border-color var(--d-2) var(--ease-out), background-color var(--d-2) var(--ease-out);
}
.testi-card:hover { transform: translateY(-3px); border-color: var(--line-2); background: var(--surface-3); }
.testi-card__video {
  position: relative;
  aspect-ratio: 16 / 9;
  background: var(--surface-navy);
  border-bottom: 1px solid var(--line-1);
}
.testi-card__video wistia-player { display: block; width: 100%; height: 100%; }
.testi-card__body {
  padding: var(--s-5);
  display: flex;
  flex-direction: column;
  gap: var(--s-3);
  flex: 1;
}
.testi-card__quote {
  font-family: var(--ff-display);
  font-weight: 700;
  font-stretch: 105%;
  font-size: 1.125rem;
  line-height: 1.3;
  letter-spacing: -0.015em;
  color: var(--text-pri);
  font-style: italic;
}
.testi-card__person {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: auto;
  padding-top: var(--s-3);
  border-top: 1px solid var(--line-1);
}
.testi-card__avatar {
  width: 40px; height: 40px;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid var(--coral);
  box-shadow: 0 0 0 2px rgba(254,94,55,0.18);
  flex: none;
  background: var(--surface-navy);
}
.testi-card__name { font-weight: 600; color: var(--text-pri); font-size: 0.9375rem; line-height: 1.2; }
.testi-card__role { font-size: 0.8125rem; color: var(--text-mid); margin-top: 2px; }
.testi-card__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  color: var(--coral);
  font-weight: 600;
  font-size: 0.875rem;
  margin-top: var(--s-3);
}
.testi-card__cta .arr { transition: transform var(--d-2) var(--ease-soft); }
.testi-card:hover .testi-card__cta .arr { transform: translateX(3px); }

/* Text-only testimonial card (for non-video) */
.testi-text {
  background: linear-gradient(180deg, var(--surface-navy-deep), var(--surface-navy));
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  padding: var(--s-6);
  position: relative;
  overflow: hidden;
}
.testi-text::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(420px 220px at 0% 100%, rgba(254,94,55,0.10), transparent 60%);
  pointer-events: none;
}
.testi-text > * { position: relative; }
.testi-text__mark {
  font-family: var(--ff-display);
  font-size: 3rem;
  line-height: 0.5;
  color: var(--coral);
  opacity: 0.55;
  font-weight: 900;
  letter-spacing: -0.04em;
  margin-bottom: var(--s-3);
}
.testi-text__quote {
  font-family: var(--ff-display);
  font-weight: 600;
  font-stretch: 105%;
  font-size: 1.0625rem;
  line-height: 1.45;
  color: var(--text-pri);
  font-style: italic;
  margin-bottom: var(--s-5);
}
.testi-text__quote p { margin: 0; font: inherit; color: inherit; }
.testi-text__quote p + p { margin-top: 0.65em; }
.testi-text__person {
  display: flex;
  align-items: center;
  gap: 12px;
  padding-top: var(--s-4);
  border-top: 1px solid rgba(255,255,255,0.08);
}
.testi-text__avatar {
  width: 44px; height: 44px;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid var(--coral);
  box-shadow: 0 0 0 3px rgba(254,94,55,0.18);
  flex: none;
  background: var(--surface-navy);
}
.testi-text__name { font-weight: 600; color: var(--text-pri); font-size: 0.9375rem; line-height: 1.2; }
.testi-text__role { font-size: 0.8125rem; color: var(--text-mid); margin-top: 2px; }
.testi-text__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  color: var(--coral);
  font-weight: 600;
  font-size: 0.875rem;
  margin-top: var(--s-3);
}
.testi-text-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
@media (max-width: 760px) { .testi-text-grid { grid-template-columns: 1fr; } }

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  margin-top: var(--s-10);
  padding-block: var(--s-8) var(--s-6);
  border-top: 1px solid var(--line-1);
  background: var(--surface-1);
}
.footer__top {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: var(--s-7);
  margin-bottom: var(--s-7);
}
.footer__brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 125%;
  letter-spacing: -0.02em;
  font-size: 1.5rem;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
}
.footer__brand svg { flex: none; }
.footer__tag { text-wrap: balance; }
@media (max-width: 760px) {
  .footer__brand img { height: 24px; width: auto; }
  .footer__tag { max-width: 32ch; }
}
.footer__tag { color: var(--text-sec); margin-bottom: var(--s-4); max-width: 40ch; }
.footer__meta { font-size: 0.8125rem; color: var(--text-mid); }
.footer__nav {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--s-3) var(--s-5);
  align-content: start;
}
.footer__nav a {
  font-size: 0.9375rem;
  color: var(--text-sec);
  transition: color var(--d-1) var(--ease-out);
}
.footer__nav a:hover { color: var(--coral); }
.footer__bottom {
  border-top: 1px solid var(--line-1);
  padding-top: var(--s-5);
  display: flex; justify-content: space-between; align-items: center;
  font-size: 0.8125rem; color: var(--text-mid);
  flex-wrap: wrap; gap: var(--s-3) var(--s-5);
}
.footer__legal {
  display: inline-flex; align-items: center; gap: var(--s-3);
}
.footer__legal a {
  color: var(--text-mid);
  transition: color var(--d-1) var(--ease-out);
}
.footer__legal a:hover { color: var(--coral); }
.footer__legal a + a::before {
  content: "·";
  color: var(--text-dim);
  margin-right: var(--s-3);
}
@media (max-width: 760px) {
  .footer__top { grid-template-columns: 1fr; }
}

/* ============================================================
   DASHBOARD MOCKUP (signature visual element)
   ============================================================ */
.dash {
  position: relative;
  background: linear-gradient(180deg, var(--surface-2), var(--surface-1));
  border: 1px solid var(--line-2);
  border-radius: var(--r-4);
  padding: var(--s-5);
  box-shadow: var(--shadow-2);
  overflow: hidden;
}
.dash__bar {
  display: flex; align-items: center; gap: 8px;
  margin-bottom: var(--s-5);
  padding-bottom: var(--s-4);
  border-bottom: 1px solid var(--line-1);
}
.dash__dot { width: 10px; height: 10px; border-radius: 50%; background: var(--text-dim); }
.dash__dot--coral { background: var(--coral); box-shadow: 0 0 10px var(--coral); }
.dash__title {
  margin-left: 12px;
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  color: var(--text-mid);
  letter-spacing: 0.06em;
}
.dash__grid {
  display: grid;
  grid-template-columns: 2fr 1fr;
  gap: var(--s-4);
}
.dash__chart {
  background: var(--surface-1);
  border-radius: var(--r-2);
  padding: var(--s-4);
  position: relative;
  min-height: 220px;
}
.dash__kpi {
  background: var(--surface-1);
  border-radius: var(--r-2);
  padding: var(--s-4);
  display: flex; flex-direction: column; gap: var(--s-3);
}
.kpi {
  padding: var(--s-3);
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
}
.kpi__lbl { font-size: 0.6875rem; color: var(--text-mid); letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 4px; }
.kpi__val {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 125%;
  font-size: 1.5rem;
  color: var(--text-pri);
  letter-spacing: -0.02em;
  line-height: 1;
}
.kpi__delta {
  margin-top: 4px;
  font-size: 0.75rem;
  color: var(--coral);
  font-weight: 600;
}
@media (max-width: 760px) { .dash__grid { grid-template-columns: 1fr; } }

/* ============================================================
   BREADCRUMB
   ============================================================ */
.crumb {
  padding-top: 110px;
  padding-bottom: var(--s-3);
  font-size: 0.8125rem;
  color: var(--text-mid);
}
.crumb a { color: var(--text-mid); transition: color var(--d-1) var(--ease-out); }
.crumb a:hover { color: var(--coral); }
.crumb__sep { margin-inline: 8px; color: var(--text-dim); }

/* ============================================================
   CASE SUBPAGE — body sections
   ============================================================ */
.body-section { padding-block: var(--s-9); }
.body-section + .body-section { border-top: 1px solid var(--line-1); }
.body-section h3 {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  letter-spacing: -0.025em;
  color: var(--text-pri);
  margin-bottom: var(--s-5);
}
.body-section p {
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--text-sec);
  margin-bottom: var(--s-4);
  max-width: 70ch;
}
.body-section p strong { color: var(--text-pri); font-weight: 600; }
.body-section ul.list { display: grid; gap: var(--s-3); margin-top: var(--s-4); }
.body-section ul.list li {
  font-size: 1rem;
  color: var(--text-sec);
  line-height: 1.6;
  padding-left: 24px;
  position: relative;
}
.body-section ul.list li::before {
  content: "";
  position: absolute;
  left: 0; top: 12px;
  width: 8px; height: 8px;
  background: var(--coral);
  border-radius: 50%;
}

/* Results table */
.r-table {
  width: 100%;
  border-collapse: collapse;
  margin-top: var(--s-5);
  font-size: 0.9375rem;
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
  overflow: hidden;
}
.r-table th, .r-table td {
  padding: 14px 18px;
  text-align: left;
  border-bottom: 1px solid var(--line-1);
}
.r-table th {
  background: var(--surface-2);
  color: var(--text-mid);
  font-weight: 600;
  font-size: 0.8125rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.r-table td { color: var(--text-sec); }
.r-table tr:last-child td { border-bottom: 0; }
.r-table tr:hover td { background: var(--surface-2); }
.r-table .num { color: var(--text-pri); font-family: var(--ff-mono); font-weight: 600; }

/* Currency note */
.currency-note {
  font-size: 0.75rem;
  color: var(--text-dim);
  font-style: italic;
  letter-spacing: 0.02em;
  margin-top: var(--s-4);
}

/* ============================================================
   VIDEO TESTIMONIAL placeholder
   ============================================================ */
.video {
  position: relative;
  aspect-ratio: 16 / 9;
  background: var(--surface-navy);
  border-radius: var(--r-4);
  overflow: hidden;
  margin-block: var(--s-7);
  border: 1px solid var(--line-2);
  cursor: pointer;
  transition: transform var(--d-2) var(--ease-out);
}
.video:hover { transform: scale(1.005); }
.video::before {
  content: "";
  position: absolute; inset: 0;
  background:
    radial-gradient(600px 400px at 50% 50%, rgba(254,94,55,0.15), transparent 60%),
    linear-gradient(180deg, transparent 60%, rgba(0,0,0,0.5));
}
.video__play {
  position: absolute;
  top: 50%; left: 50%;
  width: 88px; height: 88px;
  margin: -44px 0 0 -44px;
  border-radius: 50%;
  background: var(--coral);
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 0 0 8px rgba(254,94,55,0.18), 0 24px 60px rgba(254,94,55,0.4);
  transition: transform var(--d-2) var(--ease-soft);
}
.video:hover .video__play { transform: scale(1.06); }
.video__play svg { width: 26px; height: 26px; fill: var(--text-inv); margin-left: 3px; }
.video__caption {
  position: absolute;
  left: 24px; bottom: 24px;
  color: var(--text-pri);
  font-size: 0.875rem;
  font-style: italic;
}
.video__name {
  position: absolute;
  right: 24px; bottom: 24px;
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1rem;
  color: var(--text-pri);
}

/* Case page hero — responsive padding (replaces inline style) */
.case-hero { padding-block: var(--s-7) var(--s-7); position: relative; }
@media (min-width: 761px) { .case-hero { padding-block: var(--s-7) var(--s-9); } }
.case-hero h1 {
  font-size: clamp(2.25rem, 4.5vw, 4rem);
  letter-spacing: -0.025em;
  line-height: 1.05;
  text-wrap: balance;
}

/* Wistia embed wrapper — keeps Apple-grade chrome around the player */
.video-embed {
  border-radius: var(--r-4);
  overflow: hidden;
  margin-block: var(--s-7);
  border: 1px solid var(--line-2);
  background: var(--surface-navy);
  position: relative;
  box-shadow: var(--shadow-2);
}
@media (max-width: 760px) {
  .video-embed { margin-block: var(--s-4); }
}
.video-embed wistia-player { display: block; width: 100%; }
.video-embed__caption {
  display: flex; justify-content: space-between; align-items: center;
  gap: var(--s-3);
  padding: 14px 18px;
  border-top: 1px solid var(--line-1);
  background: var(--surface-2);
  font-size: 0.8125rem;
}
.video-embed__caption .lbl { color: var(--text-mid); font-style: italic; }
.video-embed__caption .name {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  color: var(--text-pri);
}

/* ============================================================
   FILTER BAR (cases page)
   ============================================================ */
.filter-bar {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-2);
  padding: var(--s-3);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-pill);
  margin-bottom: var(--s-7);
  width: max-content;
  max-width: 100%;
}
@media (max-width: 760px) {
  .filter-bar {
    flex-wrap: nowrap;
    width: auto;
    max-width: none;
    overflow-x: auto;
    overflow-y: hidden;
    border-radius: var(--r-3);
    padding: var(--s-2);
    margin-inline: calc(var(--gutter) * -1);
    padding-inline: var(--gutter);
    scrollbar-width: none;
    -ms-overflow-style: none;
    -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 16px, #000 calc(100% - 16px), transparent 100%);
    mask-image: linear-gradient(90deg, transparent 0, #000 16px, #000 calc(100% - 16px), transparent 100%);
  }
  .filter-bar::-webkit-scrollbar { display: none; }
  .filter-bar__btn { flex: none; white-space: nowrap; }
}
.filter-bar__btn {
  padding: 10px 18px;
  border-radius: var(--r-pill);
  font-size: 0.875rem;
  color: var(--text-sec);
  cursor: pointer;
  border: 1px solid transparent;
  transition: all var(--d-1) var(--ease-out);
}
.filter-bar__btn:hover { color: var(--text-pri); background: var(--glass); }
.filter-bar__btn.is-active {
  background: var(--coral);
  color: var(--text-inv);
  font-weight: 600;
}

/* ============================================================
   GALLERY (cases listing)
   ============================================================ */
.gallery {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
}
.gallery .case { padding: var(--s-6); }
.gallery .case__name { font-size: 1.5rem; }
.gallery .case__headline { font-size: 1rem; }
@media (max-width: 1100px) { .gallery { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 760px) { .gallery { grid-template-columns: 1fr; } }

/* ============================================================
   FAQ
   ============================================================ */
.faq { display: grid; gap: var(--s-3); margin-top: var(--s-6); }
.faq__item {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
  padding: var(--s-5);
}
.faq__q {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.0625rem;
  color: var(--text-pri);
  margin-bottom: var(--s-2);
}
.faq__a { font-size: 0.9375rem; color: var(--text-sec); line-height: 1.6; }

/* ============================================================
   THREE COLS (book page)
   ============================================================ */
.three-cols {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
.three-cols__col {
  padding: var(--s-6);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
}
.three-cols__num {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  color: var(--coral);
  letter-spacing: 0.16em;
  margin-bottom: var(--s-4);
}
.three-cols__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.25rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
}
.three-cols__body { font-size: 0.9375rem; color: var(--text-mid); line-height: 1.6; }
@media (max-width: 880px) { .three-cols { grid-template-columns: 1fr; } }

/* ============================================================
   RETENTION CALLOUT (How We Show Up · pinned to bottom of column)
   ============================================================ */
.retention-callout {
  margin-top: auto;
  padding: var(--s-5) var(--s-5) var(--s-5) var(--s-6);
  background: linear-gradient(180deg, var(--surface-navy-deep), var(--surface-navy));
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  position: relative;
  color: var(--text-pri);
  font-size: 1.0625rem;
  font-weight: 500;
  line-height: 1.5;
  letter-spacing: -0.005em;
  overflow: hidden;
  max-width: none !important;
}
.retention-callout::before {
  content: "";
  position: absolute;
  left: 0; top: var(--s-4); bottom: var(--s-4);
  width: 3px;
  background: linear-gradient(180deg, transparent, var(--coral) 20%, var(--coral) 80%, transparent);
  border-radius: 2px;
}
.retention-callout::after {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(380px 200px at 0% 100%, rgba(254,94,55,0.08), transparent 60%);
  pointer-events: none;
}
.retention-callout > * { position: relative; }
.retention-callout strong { color: var(--text-pri); font-weight: 700; }

/* ============================================================
   RETENTION TABLE
   ============================================================ */
.retention {
  margin-top: var(--s-6);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  overflow: hidden;
}
.retention__row {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  padding: 18px 24px;
  border-bottom: 1px solid var(--line-1);
  align-items: center;
  transition: background var(--d-1) var(--ease-out);
}
.retention__row:last-child { border-bottom: 0; }
.retention__row:hover { background: var(--surface-2); }
.retention__row--head {
  background: var(--surface-2);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-mid);
  font-weight: 600;
}
.retention__name {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.0625rem;
  color: var(--text-pri);
  letter-spacing: -0.01em;
}
.retention__status {
  font-size: 0.9375rem;
  color: var(--text-sec);
}
.retention__status .pulse {
  display: inline-block;
  width: 8px; height: 8px;
  background: var(--coral);
  border-radius: 50%;
  margin-right: 8px;
  vertical-align: middle;
  box-shadow: 0 0 0 0 var(--coral);
  animation: pulse 2s var(--ease-out) infinite;
}
@keyframes pulse {
  0%   { box-shadow: 0 0 0 0 rgba(254,94,55,0.6); }
  70%  { box-shadow: 0 0 0 10px rgba(254,94,55,0); }
  100% { box-shadow: 0 0 0 0 rgba(254,94,55,0); }
}

/* ============================================================
   CALENDLY EMBED placeholder
   ============================================================ */
.calendly {
  margin-top: var(--s-7);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  padding: var(--s-7);
  min-height: 560px;
  display: flex; align-items: center; justify-content: center;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.calendly__inner { max-width: 480px; }
.calendly__icon {
  width: 56px; height: 56px;
  border-radius: 16px;
  background: var(--coral);
  display: flex; align-items: center; justify-content: center;
  margin: 0 auto var(--s-4);
  box-shadow: 0 12px 30px rgba(254,94,55,0.35);
}

/* ============================================================
   APP MOCKUP (Hair Try-On)
   ============================================================ */
.phone {
  width: 280px;
  aspect-ratio: 9 / 19;
  background: linear-gradient(180deg, #14152e, #0a0a18);
  border-radius: 36px;
  border: 8px solid #1a1b30;
  padding: 18px;
  box-shadow: 0 30px 60px rgba(0,0,0,0.6), inset 0 0 0 2px rgba(255,255,255,0.04);
  position: relative;
}
.phone::before {
  content: "";
  position: absolute;
  top: 12px; left: 50%;
  transform: translateX(-50%);
  width: 80px; height: 22px;
  background: #000;
  border-radius: 12px;
}

/* ============================================================
   TRUST WALL — featured logos + marquee + operator line
   ============================================================ */
.trust-wall {
  position: relative;
  padding-block: var(--s-5) var(--s-8);
  border-top: 1px solid var(--line-1);
  border-bottom: 1px solid var(--line-1);
  background: linear-gradient(180deg, transparent, rgba(0, 13, 60, 0.08) 50%, transparent);
}
.trust-wall__head {
  text-align: center;
  margin-bottom: var(--s-5);
}
.trust-wall__head .eyebrow { color: var(--text-mid); }

/* 6x2 grid of featured logos */
.trust-wall__grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0;
  border-top: 1px solid var(--line-1);
  border-left: 1px solid var(--line-1);
  border-radius: var(--r-2);
  overflow: hidden;
  /* Margin below grid is set on .trust-wall__meta below for symmetry */
  margin-bottom: 0;
}
.trust-wall__cell {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 100px;
  padding: var(--s-5) var(--s-4);
  border-right: 1px solid var(--line-1);
  border-bottom: 1px solid var(--line-1);
  transition: background var(--d-2) var(--ease-out);
}
.trust-wall__cell:hover { background: var(--surface-2); }
.trust-wall__cell img {
  max-width: 80%;
  max-height: 60px;
  width: auto;
  height: auto;
  /* Logos arrive pre-treated (grey or white). No filter needed; we only
     dim a touch and brighten on hover for the interactive feel. */
  opacity: 0.78;
  transition: opacity var(--d-2) var(--ease-out);
  object-fit: contain;
}
.trust-wall__cell:hover img {
  opacity: 1;
}

/* Meta line between the featured grid and the marquee. Equal margin
   above and below so it feels intentionally centered, not stranded. */
.trust-wall__meta {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: var(--s-3);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
  margin-block: var(--s-6);
  flex-wrap: wrap;
}
.trust-wall__meta .sep {
  width: 4px; height: 4px;
  border-radius: 50%;
  background: var(--coral);
  opacity: 0.6;
}

/* Marquee with the long-tail logos */
.trust-wall__marquee {
  position: relative;
  overflow: hidden;
  margin-bottom: var(--s-7);
  /* Soft fade on both sides */
  mask-image: linear-gradient(90deg, transparent 0, #000 12%, #000 88%, transparent 100%);
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 12%, #000 88%, transparent 100%);
}
.trust-wall__marquee-track {
  display: flex;
  gap: var(--s-7);
  align-items: center;
  width: max-content;
  animation: marquee-scroll 80s linear infinite;
  /* Promote to its own compositing layer so the browser keeps the
     animation smooth and doesn't pause/resume oddly when scrolled off and
     back on screen. */
  will-change: transform;
  backface-visibility: hidden;
  transform: translateZ(0);
}
.trust-wall__marquee img {
  height: 36px;
  width: auto;
  max-width: 180px;
  min-width: 44px;
  opacity: 0.55;
  transition: opacity var(--d-2) var(--ease-out);
  flex: 0 0 auto;
  object-fit: contain;
}
.trust-wall__marquee img:hover { opacity: 0.9; }
@keyframes marquee-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .trust-wall__marquee-track { animation: none; }
}

/* Operator line + microquote */
.trust-wall__footer {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: var(--s-8);
  align-items: center;
  padding-top: var(--s-7);
  border-top: 1px solid var(--line-1);
  position: relative;
}
/* Subtle vertical divider between Paulo's operator statement and the
   Renan client quote, so the two voices feel distinct, not stacked. */
.trust-wall__footer::before {
  content: "";
  position: absolute;
  top: var(--s-7);
  bottom: 0;
  left: 55%;
  width: 1px;
  background: var(--line-1);
}
.trust-wall__operator {
  display: flex;
  align-items: center;
  gap: var(--s-5);
}
.trust-wall__avatar {
  width: 80px;
  height: 80px;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid var(--coral);
  box-shadow: 0 0 0 5px rgba(254, 94, 55, 0.15);
  flex: 0 0 auto;
}
.trust-wall__operator-text {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.trust-wall__operator-head {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.0625rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  line-height: 1.25;
}
.trust-wall__operator-sub {
  font-size: 0.875rem;
  color: var(--text-mid);
  line-height: 1.45;
  max-width: 42ch;
}

.trust-wall__quote {
  position: relative;
  padding-left: var(--s-5);
  border-left: 2px solid var(--coral);
}
.trust-wall__quote p {
  font-family: var(--ff-display);
  font-weight: 700;
  font-stretch: 105%;
  font-size: 1.125rem;
  line-height: 1.35;
  color: var(--text-pri);
  font-style: italic;
  letter-spacing: -0.005em;
  margin-bottom: var(--s-2);
  text-wrap: balance;
}
.trust-wall__quote-attr {
  display: flex;
  align-items: center;
  gap: var(--s-3);
}
.trust-wall__quote-avatar {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  object-fit: cover;
  border: 1.5px solid var(--coral);
  box-shadow: 0 0 0 3px rgba(254, 94, 55, 0.12);
  flex: 0 0 auto;
}
.trust-wall__quote span {
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mid);
}

@media (max-width: 1080px) {
  .trust-wall__grid { grid-template-columns: repeat(4, 1fr); }
}
@media (max-width: 760px) {
  .trust-wall { padding-block: var(--s-5) var(--s-7); }
  .trust-wall__head { margin-bottom: var(--s-5); }
  .trust-wall__grid { grid-template-columns: repeat(3, 1fr); }
  .trust-wall__cell { min-height: 92px; padding: var(--s-4) var(--s-3); }
  .trust-wall__cell img { max-width: 85%; max-height: 48px; }
  .trust-wall__marquee img { height: 30px; max-width: 140px; min-width: 36px; }
  .trust-wall__marquee-track { gap: var(--s-5); animation-duration: 60s; }
  .trust-wall__footer {
    grid-template-columns: 1fr;
    gap: var(--s-6);
    padding-top: var(--s-5);
  }
  .trust-wall__footer::before { display: none; }
  .trust-wall__operator { gap: var(--s-4); }
  .trust-wall__avatar { width: 64px; height: 64px; }
  .trust-wall__operator-head { font-size: 0.9375rem; }
  .trust-wall__operator-sub { font-size: 0.8125rem; }
  .trust-wall__quote p { font-size: 1rem; }
  .trust-wall__quote { padding-left: var(--s-4); }
  .trust-wall__quote-avatar { width: 32px; height: 32px; }
}

/* ============================================================
   HOW WE SHOW UP — manifesto-style page components
   ============================================================ */
.hwsu-section {
  padding-block: var(--s-8);
  border-bottom: 1px solid var(--line-1);
  position: relative;
}
.hwsu-section:last-of-type { border-bottom: 0; }
.hwsu-section__head {
  max-width: 760px;
  margin-bottom: var(--s-7);
}
.hwsu-section__head--center {
  margin-inline: auto;
  text-align: center;
}
.hwsu-section__lead {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 115%;
  font-size: clamp(1.625rem, 3vw, 2.25rem);
  letter-spacing: -0.025em;
  color: var(--text-pri);
  line-height: 1.1;
  margin-top: var(--s-3);
  text-wrap: balance;
}
.hwsu-leadin {
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--text-sec);
  margin-top: var(--s-4);
  max-width: 70ch;
}

/* S1 · Opening manifesto hero */
.hwsu-hero {
  padding-block: var(--s-3) var(--s-8);
  text-align: center;
  border-bottom: 1px solid var(--line-1);
  position: relative;
}
.hwsu-hero__inner { max-width: 880px; margin-inline: auto; }
.hwsu-hero__body {
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--text-sec);
  max-width: 56ch;
  margin: var(--s-6) auto 0;
}

/* Left-aligned variant — flat hero, no centered framing (desktop only) */
.hwsu-hero--left { text-align: left; }
.hwsu-hero--left .hwsu-hero__inner { margin-inline: 0; }
.hwsu-hero--left .hwsu-hero__body { margin-inline: 0; }

.hwsu-hero__note {
  margin-top: var(--s-6);
  padding-left: var(--s-4);
  border-left: 2px solid var(--coral);
  font-size: 0.9375rem;
  line-height: 1.6;
  color: var(--text-mid);
  max-width: 64ch;
}
.hwsu-hero__note a { color: var(--coral); border-bottom: 1px solid rgba(254, 94, 55, 0.35); }
.hwsu-hero__note a:hover { border-bottom-color: var(--coral); }

/* Mobile: HWSU hero matches Cases/Insights/Testimonials pattern (centered, pill eyebrow) */
@media (max-width: 760px) {
  .hwsu-hero--left { text-align: center; }
  .hwsu-hero--left .hwsu-hero__inner { margin-inline: auto; }
  .hwsu-hero--left .hwsu-hero__body { margin-inline: auto; }
  /* Eyebrow pill — same rules as .hero .eyebrow on mobile */
  .hwsu-hero .eyebrow {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 8px 16px;
    background: rgba(254, 94, 55, 0.06);
    border: 1px solid rgba(254, 94, 55, 0.22);
    border-radius: var(--r-pill);
    font-size: 0.6875rem;
    letter-spacing: 0.16em;
    margin-bottom: var(--s-6);
    text-wrap: pretty;
    text-align: center;
    backdrop-filter: blur(8px);
  }
  .hwsu-hero .eyebrow--dot::before { display: none; }
  .hwsu-hero--left .hwsu-hero__note {
    margin-inline: auto;
    padding-left: 0;
    border-left: 0;
    border-top: 1px solid rgba(254, 94, 55, 0.35);
    border-bottom: 1px solid rgba(254, 94, 55, 0.35);
    padding-block: var(--s-3);
    text-align: left;
  }
  /* Tighten hero bottom + next section top so the second fold peeks above the fold */
  .hwsu-hero { padding-bottom: var(--s-4); }
  .hwsu-hero + .hwsu-section { padding-top: var(--s-5); }
  /* Insights: same treatment — pull the featured card up under the hero */
  .hero--compact + .insights-featured { padding-top: var(--s-4); }
}

/* S2 · Numbered rip-cards (3 reasons) */
.hwsu-num-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-6);
}
.hwsu-num-card {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  padding: var(--s-6);
  position: relative;
}
.hwsu-num-card__num {
  font-family: var(--ff-mono);
  font-size: 0.8125rem;
  letter-spacing: 0.16em;
  color: var(--coral);
  font-weight: 700;
  display: block;
  margin-bottom: var(--s-4);
}
.hwsu-num-card__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.25rem;
  line-height: 1.25;
  letter-spacing: -0.015em;
  color: var(--text-pri);
  margin-bottom: var(--s-4);
  text-wrap: balance;
}
.hwsu-num-card__body {
  font-size: 0.9375rem;
  line-height: 1.6;
  color: var(--text-sec);
}
.hwsu-closing-line {
  font-family: var(--ff-display);
  font-weight: 500;
  font-stretch: 105%;
  font-size: clamp(1.125rem, 1.6vw, 1.375rem);
  line-height: 1.4;
  letter-spacing: -0.005em;
  color: var(--text-pri);
  font-style: italic;
  text-align: center;
  margin-top: var(--s-7);
  max-width: 50ch;
  margin-inline: auto;
}
@media (max-width: 880px) {
  .hwsu-num-cards { grid-template-columns: 1fr; }
}

/* S3 · Two-column date callout. Column ratio gives the date column
   enough room to breathe without forcing the right copy column too narrow,
   and the date scale is sized to feel oversized but not crush the section
   headline next to it. */
.hwsu-two-col {
  display: grid;
  grid-template-columns: minmax(240px, 0.8fr) 1.6fr;
  gap: var(--s-7);
  align-items: start;
}
.hwsu-date-callout {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 110%;
  font-size: clamp(2.5rem, 4.4vw, 4rem);
  letter-spacing: -0.03em;
  line-height: 0.92;
  color: var(--text-pri);
  text-transform: uppercase;
}
.hwsu-date-callout__month { display: block; color: var(--coral); }
.hwsu-date-callout__year { display: block; }
.hwsu-two-col__copy p {
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--text-sec);
  margin-bottom: var(--s-4);
  max-width: 60ch;
}
.hwsu-two-col__copy p strong { color: var(--text-pri); font-weight: 600; }
.hwsu-mini-stats {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-6);
  margin-top: var(--s-6);
  padding-top: var(--s-5);
  border-top: 1px solid var(--line-1);
  text-align: center;
  justify-content: center;
}
.hwsu-mini-stats__item {
  display: flex;
  flex-direction: column;
  gap: 4px;
  align-items: center;
}
.hwsu-mini-stats__num {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 115%;
  font-size: 1.5rem;
  letter-spacing: -0.02em;
  color: var(--text-pri);
}
.hwsu-mini-stats__lbl {
  font-size: 0.8125rem;
  color: var(--text-mid);
  letter-spacing: 0.02em;
}
@media (max-width: 760px) {
  .hwsu-two-col { grid-template-columns: 1fr; gap: var(--s-5); }
  .hwsu-mini-stats {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: var(--s-3);
    align-items: start;
    justify-items: center;
    text-align: center;
  }
  .hwsu-mini-stats__item { gap: 2px; align-items: center; }
  .hwsu-mini-stats__num { font-size: 1.0625rem; line-height: 1.15; }
  .hwsu-mini-stats__lbl { font-size: 0.6875rem; line-height: 1.25; }
}

/* Image slot (2 active: S3 founding + S4 operations). When the image
   file exists, it fills the 16:9 frame with object-fit: cover. When
   missing or still pending, the dashed-border placeholder shows. */
.hwsu-image {
  margin-block: var(--s-5);
  max-width: 880px;
  margin-inline: auto;
  aspect-ratio: 16 / 9;
  border-radius: var(--r-3);
  overflow: hidden;
  background: var(--surface-1);
}
.hwsu-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.hwsu-image.is-empty {
  border: 1px dashed var(--line-2);
  background:
    linear-gradient(135deg, rgba(0,13,60,0.25), rgba(254,94,55,0.05)),
    var(--surface-1);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--text-dim);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  position: relative;
}
.hwsu-image.is-empty img { display: none; }
.hwsu-image.is-empty::after {
  content: attr(data-caption);
  position: absolute;
  bottom: 12px;
  right: 16px;
  font-size: 0.6875rem;
  color: var(--text-dim);
  opacity: 0.6;
}

/* S4 · Operational cards 3x2 */
.hwsu-op-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-4);
  margin-top: var(--s-6);
}
.hwsu-op-card {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
  padding: var(--s-5);
  transition: border-color var(--d-1) var(--ease-out);
}
.hwsu-op-card:hover { border-color: var(--line-3); }
.hwsu-op-card__icon {
  width: 28px;
  height: 28px;
  color: var(--coral);
  margin-bottom: var(--s-4);
}
.hwsu-op-card__icon svg { width: 100%; height: 100%; }
.hwsu-op-card__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.0625rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
}
.hwsu-op-card__body {
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--text-sec);
}
@media (max-width: 880px) {
  .hwsu-op-grid { grid-template-columns: 1fr; }
}

/* Side note (anecdote, distinct from pull quote) */
.hwsu-side-note {
  border-left: 2px solid var(--coral);
  padding: var(--s-4) var(--s-5);
  margin-block: var(--s-7);
  max-width: 70ch;
}
.hwsu-side-note p {
  font-family: var(--ff-display);
  font-weight: 500;
  font-stretch: 105%;
  font-size: 1rem;
  line-height: 1.6;
  letter-spacing: -0.005em;
  color: var(--text-pri);
  font-style: italic;
  margin-bottom: var(--s-3);
}
.hwsu-side-note p:last-child { margin-bottom: 0; font-weight: 700; color: var(--text-pri); }

/* S5 · Side-by-side AI vs Senior */
.hwsu-vs {
  display: grid;
  grid-template-columns: 1fr 1px 1fr;
  gap: var(--s-7);
  margin-top: var(--s-7);
  align-items: stretch;
}
.hwsu-vs__divider {
  background: var(--line-1);
  width: 1px;
}
.hwsu-vs__col {
  display: flex;
  flex-direction: column;
  gap: var(--s-4);
}
.hwsu-vs__head {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  letter-spacing: -0.025em;
  line-height: 1;
  color: var(--text-pri);
}
.hwsu-vs__verb {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 600;
}
.hwsu-vs__list {
  list-style: none;
  display: grid;
  gap: var(--s-3);
  margin: var(--s-4) 0;
  padding: 0;
}
.hwsu-vs__list li {
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--text-sec);
  padding-left: 20px;
  position: relative;
}
.hwsu-vs__list li::before {
  content: "·";
  position: absolute;
  left: 0; top: -3px;
  color: var(--coral);
  font-weight: 700;
  font-size: 1.25rem;
}
.hwsu-vs__close {
  font-family: var(--ff-display);
  font-weight: 700;
  font-stretch: 110%;
  font-size: 1rem;
  letter-spacing: -0.005em;
  color: var(--text-pri);
  font-style: italic;
  margin-top: auto;
  padding-top: var(--s-4);
  border-top: 1px solid var(--line-1);
}
@media (max-width: 880px) {
  .hwsu-vs { grid-template-columns: 1fr; gap: var(--s-5); }
  .hwsu-vs__divider { width: auto; height: 1px; }
}

/* S6 · 3 vertical metric cards */
.hwsu-vertical-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-6);
}
.hwsu-vc {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}
.hwsu-vc__header {
  background: var(--surface-navy-deep);
  padding: var(--s-5) var(--s-5);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 700;
  border-bottom: 1px solid var(--line-2);
}
.hwsu-vc__body { padding: var(--s-5) var(--s-5) var(--s-6); display: flex; flex-direction: column; gap: var(--s-5); flex: 1; }
.hwsu-vc__primary-label,
.hwsu-vc__supporting-label {
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mid);
  display: block;
  margin-bottom: var(--s-2);
}
.hwsu-vc__primary {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.125rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  line-height: 1.25;
}
.hwsu-vc__supporting {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: var(--s-2);
}
.hwsu-vc__supporting li {
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--text-sec);
  padding-left: 16px;
  position: relative;
}
.hwsu-vc__supporting li::before {
  content: "·";
  position: absolute;
  left: 0; top: -4px;
  color: var(--coral);
  font-weight: 700;
}
.hwsu-vc__op-note {
  border-left: 2px solid var(--coral);
  padding: var(--s-3) var(--s-4);
  background: rgba(254, 94, 55, 0.05);
  border-radius: 0 var(--r-1) var(--r-1) 0;
  font-family: var(--ff-display);
  font-weight: 600;
  font-stretch: 105%;
  font-size: 0.9375rem;
  letter-spacing: -0.005em;
  color: var(--text-pri);
  font-style: italic;
  line-height: 1.4;
}
.hwsu-vc__link {
  margin-top: auto;
  padding-top: var(--s-3);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 600;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  border-top: 1px solid var(--line-1);
}
.hwsu-vc__link:hover { color: var(--coral-soft); }
.hwsu-vc__link .arr { transition: transform var(--d-1) var(--ease-out); }
.hwsu-vc__link:hover .arr { transform: translateX(4px); }
@media (max-width: 1080px) {
  .hwsu-vertical-cards { grid-template-columns: 1fr; }
}

/* Negative pull quote — what we DON'T report */
.hwsu-neg-quote {
  margin-top: var(--s-7);
  padding: var(--s-5) var(--s-6);
  border: 1px dashed var(--line-2);
  border-radius: var(--r-2);
  max-width: 760px;
  margin-inline: auto;
}
.hwsu-neg-quote p {
  font-family: var(--ff-display);
  font-weight: 500;
  font-stretch: 105%;
  font-size: 1rem;
  line-height: 1.55;
  letter-spacing: -0.005em;
  color: var(--text-mid);
  font-style: italic;
  text-align: center;
}
.hwsu-neg-quote p strong { color: var(--text-sec); font-weight: 600; }

/* S7 · Refuse list (oversized typography) */
.hwsu-refuse-list {
  margin: var(--s-7) 0;
  display: flex;
  flex-direction: column;
  gap: 0;
  max-width: 1000px;
  counter-reset: refuse-num;
}
.hwsu-refuse-list li {
  font-family: var(--ff-display);
  font-weight: 600;
  font-stretch: 110%;
  font-size: clamp(1.125rem, 2.2vw, 1.625rem);
  line-height: 1.25;
  letter-spacing: -0.02em;
  color: var(--text-pri);
  text-wrap: balance;
  list-style: none;
  position: relative;
  padding: var(--s-5) 0 var(--s-5) 3.5rem;
  border-top: 1px solid var(--line-1);
  counter-increment: refuse-num;
}
.hwsu-refuse-list li:last-child { border-bottom: 1px solid var(--line-1); }
.hwsu-refuse-list li::before {
  content: counter(refuse-num, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: var(--s-5);
  font-family: var(--ff-mono);
  font-weight: 500;
  font-size: 0.8125rem;
  line-height: inherit;
  color: var(--coral);
  letter-spacing: 0.05em;
}
.hwsu-refuse-closing {
  margin-top: var(--s-7);
  text-align: center;
  max-width: 60ch;
  margin-inline: auto;
  font-style: italic;
  color: var(--text-sec);
  font-size: 1rem;
  line-height: 1.6;
}
@media (max-width: 760px) {
  .hwsu-refuse-list li {
    font-size: 1.0625rem;
    padding-left: 2.75rem;
  }
}

/* S8 · Retention table */
.hwsu-retention {
  margin-top: var(--s-6);
  width: 100%;
  border-collapse: collapse;
  border-radius: var(--r-2);
  overflow: hidden;
  border: 1px solid var(--line-1);
}
.hwsu-retention th,
.hwsu-retention td {
  text-align: left;
  padding: 14px 20px;
  border-bottom: 1px solid var(--line-1);
}
.hwsu-retention th {
  background: var(--surface-2);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
  font-weight: 600;
}
.hwsu-retention td { color: var(--text-sec); font-size: 0.9375rem; }
.hwsu-retention td:first-child {
  color: var(--text-pri);
  font-family: var(--ff-display);
  font-weight: 700;
  font-stretch: 110%;
}
.hwsu-retention tr:last-child td { border-bottom: 0; font-style: italic; color: var(--text-mid); }
.hwsu-retention tr:last-child td:first-child { color: var(--text-mid); font-family: var(--ff-body); font-weight: 400; font-stretch: 100%; }
.hwsu-retention tr:hover td { background: var(--surface-2); }

/* S8 · Closing manifesto quote (editorial reveal — Partner. as poster word) */
.hwsu-manifesto-quote {
  text-align: left;
  margin: var(--s-8) 0 0;
  max-width: 920px;
  padding: 0;
  border: 0;
}
.hwsu-manifesto-quote__eyebrow {
  display: block;
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: var(--s-4);
}
.hwsu-manifesto-quote__lead {
  font-family: var(--ff-display);
  font-weight: 500;
  font-stretch: 105%;
  font-size: clamp(1.25rem, 2.2vw, 1.625rem);
  line-height: 1.35;
  letter-spacing: -0.015em;
  color: var(--text-pri);
  max-width: 56ch;
  text-wrap: balance;
  margin: 0;
}
.hwsu-manifesto-quote__lead strong { font-weight: 800; }
.hwsu-manifesto-quote__hero {
  margin: var(--s-7) 0;
  padding-block: var(--s-6);
  border-top: 1px solid rgba(254, 94, 55, 0.35);
  border-bottom: 1px solid rgba(254, 94, 55, 0.35);
}
.hwsu-manifesto-quote__word {
  display: block;
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(5rem, 14vw, 13rem);
  line-height: 0.9;
  letter-spacing: -0.04em;
  color: var(--coral);
}
.hwsu-manifesto-quote__caption {
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--text-mid);
  font-style: normal;
  margin: 0;
  max-width: 60ch;
}

/* ============================================================
   CASE SUBPAGE — diagnosis numbered points (Section 2 of every case)
   ============================================================ */
.diagnosis-point {
  padding: var(--s-5) 0 var(--s-5) var(--s-6);
  border-left: 2px solid var(--coral);
  margin-block: var(--s-5);
  max-width: 70ch;
}
.diagnosis-point__lead {
  display: block;
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.125rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  margin-bottom: var(--s-2);
  line-height: 1.3;
}
.diagnosis-point p {
  font-size: 1rem;
  line-height: 1.65;
  color: var(--text-sec);
  margin: 0;
}
.diagnosis-point__num {
  color: var(--coral);
  font-family: var(--ff-mono);
  font-size: 0.8125rem;
  letter-spacing: 0.08em;
  margin-right: 8px;
}

/* Case sub-heading inside Section 3 (What Changed) — bold lead phrases */
.body-section h4.section-lead {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.0625rem;
  letter-spacing: -0.005em;
  color: var(--text-pri);
  margin-top: var(--s-5);
  margin-bottom: var(--s-2);
}

/* Lifetime metrics secondary table (lighter look) */
.r-table--lifetime {
  margin-top: var(--s-5);
  background: var(--surface-2);
}

/* ============================================================
   INSIGHTS HUB — featured card + research streams + latest
   ============================================================ */

/* Featured insight card (60/40 split, image left, content right) */
.insights-featured { padding-block: var(--s-7) var(--s-9); }
.insights-featured__card {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: var(--s-8);
  background: linear-gradient(180deg, rgba(255,255,255,0.03), rgba(255,255,255,0.01));
  border: 1px solid var(--line-2);
  border-radius: var(--r-4);
  overflow: hidden;
  transition: border-color var(--d-2) var(--ease-out);
}
.insights-featured__card:hover { border-color: var(--line-3); }
.insights-featured__image {
  min-height: 420px;
  position: relative;
  overflow: hidden;
  background: linear-gradient(135deg, var(--surface-2), var(--surface-1));
}
.insights-featured__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.insights-featured__content {
  padding: var(--s-7) var(--s-7) var(--s-7) 0;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.insights-featured__meta {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-4);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
  margin-bottom: var(--s-5);
}
.insights-featured__meta .cat { color: var(--coral); font-weight: 600; }
.insights-featured__title {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(1.75rem, 3.4vw, 2.625rem);
  line-height: 1.02;
  letter-spacing: -0.03em;
  color: var(--text-pri);
  margin-bottom: var(--s-5);
  text-wrap: balance;
}
.insights-featured__lede {
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--text-sec);
  margin-bottom: var(--s-6);
  max-width: 50ch;
}
.insights-featured__cta {
  font-family: var(--ff-mono);
  font-size: 0.8125rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 600;
  align-self: flex-start;
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.insights-featured__cta .arr { transition: transform var(--d-1) var(--ease-out); }
.insights-featured__card:hover .insights-featured__cta .arr { transform: translateX(4px); }
@media (max-width: 980px) {
  .insights-featured__card { grid-template-columns: 1fr; gap: 0; }
  .insights-featured__image { min-height: 220px; }
  .insights-featured__content { padding: var(--s-6); }
}

/* Research Streams — 2x2 category grid with images */
.research-streams { padding-block: var(--s-8); }
.research-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-6);
}
.research-card {
  display: flex;
  flex-direction: column;
  color: inherit;
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  background: rgba(255,255,255,0.02);
  overflow: hidden;
  transition: border-color var(--d-1) var(--ease-out), background var(--d-2) var(--ease-out);
}
.research-card:hover { border-color: var(--line-3); background: rgba(255,255,255,0.035); }
.research-card__hub-link {
  display: block;
  text-decoration: none;
  color: inherit;
  padding: var(--s-6);
  transition: transform var(--d-2) var(--ease-out);
}
.research-card__hub-link:hover { transform: translateY(-2px); }
.research-card__posts {
  list-style: none;
  border-top: 1px solid var(--line-1);
  padding: var(--s-4) var(--s-6);
  display: flex;
  flex-direction: column;
  gap: var(--s-3);
  margin-top: auto;
}
.research-card__posts li a {
  display: flex;
  align-items: baseline;
  gap: var(--s-3);
  text-decoration: none;
  color: var(--text-sec);
  font-size: 0.875rem;
  line-height: 1.45;
  transition: color var(--d-1) var(--ease-out);
}
.research-card__posts li a:hover { color: var(--text-pri); }
.research-card__posts li a .cat {
  flex-shrink: 0;
  font-size: 0.6875rem;
  letter-spacing: 0.1em;
}
.research-card__posts li a .arr { margin-left: auto; flex-shrink: 0; opacity: 0.5; }
.research-card__image {
  width: 100%;
  aspect-ratio: 16 / 9;
  border-radius: var(--r-2);
  overflow: hidden;
  margin-bottom: var(--s-5);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
}
.research-card__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.research-card__category {
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 600;
}
.research-card__title {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: 1.75rem;
  letter-spacing: -0.025em;
  color: var(--text-pri);
  margin: var(--s-3) 0 var(--s-3);
  line-height: 1;
}
.research-card__body {
  font-size: 0.9375rem;
  color: var(--text-sec);
  line-height: 1.6;
  margin-bottom: var(--s-5);
}
.research-card__topics {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.research-card__topic {
  border: 1px solid var(--line-2);
  padding: 6px 12px;
  border-radius: var(--r-pill);
  color: var(--text-mid);
  font-size: 0.75rem;
  letter-spacing: 0.02em;
}
@media (max-width: 880px) {
  .research-grid { grid-template-columns: 1fr; }
}

/* Section heading (used by Research Streams + Latest + Metrics strip) */
.insights-section-head { margin-bottom: var(--s-6); max-width: 720px; }
.insights-section-head h3 {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  letter-spacing: -0.025em;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
  line-height: 1.05;
}
.insights-section-head p {
  color: var(--text-sec);
  font-size: 1rem;
  line-height: 1.6;
}

/* Hub page post grid — 2 column */
.hub-post-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
}
@media (max-width: 760px) {
  .hub-post-grid { grid-template-columns: 1fr; }
}

/* Latest insights — 3 column grid */
.latest-insights { padding-block: var(--s-8); }
.latest-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-6);
  margin-top: var(--s-6);
}
.latest-card {
  border-top: 1px solid var(--line-2);
  padding-top: var(--s-5);
  text-decoration: none;
  color: inherit;
  display: block;
  transition: border-color var(--d-1) var(--ease-out);
}
.latest-card:hover { border-top-color: var(--coral); }
.latest-card.is-coming { opacity: 0.65; cursor: default; }
.latest-card.is-coming:hover { border-top-color: var(--line-2); }
.latest-card__meta {
  display: flex;
  gap: var(--s-3);
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
}
.latest-card__meta .cat { color: var(--coral); font-weight: 600; }
.latest-card__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.3125rem;
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--text-pri);
  margin: var(--s-4) 0 var(--s-4);
}
.latest-card__lede {
  color: var(--text-sec);
  font-size: 0.9375rem;
  line-height: 1.6;
  margin-bottom: var(--s-4);
}
.latest-card__cta {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 600;
}
@media (max-width: 880px) { .latest-grid { grid-template-columns: 1fr; } }

/* Metrics strip */
.metrics-strip {
  padding-block: var(--s-8);
  border-top: 1px solid var(--line-1);
  border-bottom: 1px solid var(--line-1);
}
.metrics-strip__list {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-3);
  margin-top: var(--s-5);
}
.metrics-strip__item {
  padding: 12px 18px;
  border-radius: var(--r-2);
  background: var(--surface-2);
  border: 1px solid var(--line-2);
  color: var(--text-sec);
  font-family: var(--ff-display);
  font-weight: 700;
  font-stretch: 110%;
  font-size: 0.9375rem;
  letter-spacing: -0.005em;
  cursor: pointer;
  transition: border-color var(--d-1) var(--ease-out), color var(--d-1) var(--ease-out), background var(--d-1) var(--ease-out);
}
.metrics-strip__item:hover { border-color: var(--coral); color: var(--text-pri); }
.metrics-strip__item.is-active {
  border-color: var(--coral);
  color: var(--coral);
  background: rgba(254, 94, 55, 0.08);
}
.latest-card { transition: opacity var(--d-2) var(--ease-out); }
.latest-card.is-hidden { opacity: 0.25; pointer-events: none; }

/* ============================================================
   BLOG — listing + post
   ============================================================ */
.blog-meta {
  display: inline-flex;
  flex-wrap: wrap;
  gap: var(--s-3);
  align-items: center;
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
}
.blog-meta__cat {
  color: var(--coral);
  font-weight: 600;
}
.blog-meta__sep { color: var(--text-dim); }

.blog-byline {
  display: inline-flex;
  align-items: center;
  gap: var(--s-3);
  margin-top: var(--s-5);
  color: var(--text-mid);
  font-size: 0.875rem;
}
.blog-byline__name { color: var(--text-pri); font-weight: 600; }

.blog-prose {
  max-width: var(--maxw-text);
  margin-inline: auto;
  padding-block: var(--s-7) var(--s-9);
}
.blog-prose > * + * { margin-top: var(--s-5); }
.blog-prose h2 {
  font-family: var(--ff-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(1.5rem, 2.6vw, 2.125rem);
  letter-spacing: -0.025em;
  color: var(--text-pri);
  margin-top: var(--s-9);
  margin-bottom: var(--s-4);
  text-wrap: balance;
}
.blog-prose h3 {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.25rem;
  letter-spacing: -0.01em;
  color: var(--text-pri);
  margin-top: var(--s-6);
  margin-bottom: var(--s-3);
}
.blog-prose p {
  font-size: 1.0625rem;
  line-height: 1.75;
  color: var(--text-sec);
}
.blog-prose p + p { margin-top: var(--s-4); }
.blog-prose h2 + p, .blog-prose h3 + p { margin-top: var(--s-4); }
.blog-prose p + .blog-card-pair, .blog-prose .blog-card-pair + p { margin-top: var(--s-5); }
.blog-prose p strong { color: var(--text-pri); font-weight: 600; }
.blog-prose a {
  color: var(--coral);
  border-bottom: 1px solid rgba(254, 94, 55, 0.3);
  transition: border-color var(--d-1) var(--ease-out);
}
.blog-prose a:hover { border-bottom-color: var(--coral); }
.blog-prose ul {
  display: grid;
  gap: var(--s-3);
  list-style: none;
  margin-block: var(--s-4);
  padding: 0;
}
.blog-prose ul li {
  position: relative;
  padding-left: 24px;
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--text-sec);
}
.blog-prose ul li::before {
  content: "";
  position: absolute;
  left: 0; top: 12px;
  width: 8px; height: 8px;
  background: var(--coral);
  border-radius: 50%;
}
.blog-prose hr {
  border: 0;
  border-top: 1px solid var(--line-1);
  margin-block: var(--s-7);
}

/* TL;DR box */
.blog-tldr {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-left: 3px solid var(--coral);
  border-radius: var(--r-2);
  padding: var(--s-5) var(--s-6);
}
.blog-tldr__label {
  display: inline-block;
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: var(--s-3);
}
.blog-tldr ul { margin: 0; }
.blog-tldr ul li { font-size: 1rem; }

/* Leak section */
.blog-leak { margin-top: var(--s-9); }
.blog-leak__num {
  display: inline-block;
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--coral);
  background: rgba(254, 94, 55, 0.08);
  border: 1px solid rgba(254, 94, 55, 0.25);
  padding: 6px 12px;
  border-radius: var(--r-pill);
  margin-bottom: var(--s-3);
}
.blog-leak h2 { margin-top: 0; }

/* Diagnose + Fix card pair */
.blog-card-pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--s-4);
  margin-block: var(--s-5);
}
@media (max-width: 760px) { .blog-card-pair { grid-template-columns: 1fr; } }
.blog-card {
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
  padding: var(--s-5);
}
.blog-card__label {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: var(--s-3);
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 0.9375rem;
  color: var(--text-pri);
  margin-bottom: var(--s-3);
  letter-spacing: -0.005em;
}
.blog-card__time {
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-mid);
  font-weight: 500;
}
.blog-card ul { margin: 0; }
.blog-card ul li { font-size: 0.9375rem; line-height: 1.6; }

/* Checklist (navy box) */
.blog-checklist {
  background: linear-gradient(180deg, var(--surface-navy-deep), var(--surface-navy));
  border: 1px solid var(--line-2);
  border-radius: var(--r-3);
  padding: var(--s-7);
  margin-top: var(--s-7);
}
.blog-checklist h2 { color: var(--text-pri); margin-top: 0; }
.blog-checklist > p { color: var(--text-sec); }
.blog-checklist__list {
  list-style: none;
  display: grid;
  gap: var(--s-3);
  margin: var(--s-5) 0 0;
  padding: 0;
}
.blog-checklist__list li {
  display: flex;
  gap: var(--s-3);
  align-items: flex-start;
  font-size: 1rem;
  line-height: 1.6;
  color: var(--text-sec);
  padding-left: 0;
}
.blog-checklist__list li::before { display: none; }
.blog-checklist__list li .cb {
  flex: 0 0 auto;
  width: 18px; height: 18px;
  border: 1.5px solid var(--coral);
  border-radius: 4px;
  margin-top: 4px;
}
.blog-checklist__list li strong { color: var(--text-pri); font-weight: 600; }

/* Newsletter inline (subtle, after CTA) */
.blog-newsletter {
  max-width: var(--maxw-text);
  margin-inline: auto;
  padding: var(--s-6);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
  text-align: center;
}
.blog-newsletter h3 {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.25rem;
  color: var(--text-pri);
  margin-bottom: var(--s-2);
  letter-spacing: -0.01em;
}
.blog-newsletter p {
  font-size: 0.9375rem;
  color: var(--text-mid);
  margin-bottom: var(--s-4);
  max-width: 48ch;
  margin-inline: auto;
  line-height: 1.6;
}

/* ============================================================
   BLOG POST — components added for Insights piloto (May 2026)
   Math block, case quote, related operational reads, phase block
   ============================================================ */
.blog-math {
  font-family: var(--ff-mono);
  font-size: 0.875rem;
  line-height: 1.7;
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-left: 3px solid var(--coral);
  border-radius: var(--r-2);
  padding: var(--s-5) var(--s-6);
  margin-block: var(--s-5);
  color: var(--text-pri);
  white-space: pre;
  overflow-x: auto;
}
.blog-math .lbl { color: var(--coral); }

.blog-case-quote {
  margin: var(--s-5) 0;
  padding: var(--s-3) 0 var(--s-3) var(--s-5);
  border-left: 3px solid var(--coral);
  font-family: var(--ff-body);
  font-style: italic;
  font-size: 1.0625rem;
  line-height: 1.55;
  color: var(--text-pri);
}
.blog-case-quote cite {
  display: block;
  margin-top: var(--s-3);
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  font-style: normal;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
}

.blog-related {
  margin: var(--s-7) auto 0;
  max-width: var(--maxw-text);
  padding: var(--s-5) var(--s-6);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
}
.blog-related__title {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--coral);
  margin: 0 0 var(--s-4);
}
.blog-related__list { list-style: none; padding: 0; margin: 0; display: grid; gap: var(--s-3); }
.blog-related__list a {
  display: flex;
  align-items: baseline;
  gap: var(--s-3);
  color: var(--text-pri);
  font-family: var(--ff-display);
  font-weight: 500;
  font-stretch: 105%;
  font-size: 1.0625rem;
  line-height: 1.4;
  letter-spacing: -0.005em;
  text-decoration: none;
  border-bottom: 1px solid transparent;
  transition: color var(--d-1) var(--ease-out), border-color var(--d-1) var(--ease-out);
  padding-block: 2px;
}
.blog-related__list a::before {
  content: "→";
  color: var(--coral);
  flex: none;
}
.blog-related__list a:hover { color: var(--coral); }

/* Phase block (used in post #4, cold-start app) */
.blog-phase {
  margin-block: var(--s-6);
  padding: var(--s-5) var(--s-6);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-left: 3px solid var(--coral);
  border-radius: var(--r-2);
}
.blog-phase__header {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: var(--s-3);
  align-items: baseline;
  margin-bottom: var(--s-4);
}
.blog-phase__name {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 110%;
  font-size: 1.25rem;
  color: var(--text-pri);
  letter-spacing: -0.01em;
}
.blog-phase__duration {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--coral);
}
.blog-phase dl {
  display: grid;
  grid-template-columns: minmax(140px, 180px) 1fr;
  gap: var(--s-2) var(--s-4);
  margin: 0 0 var(--s-3);
  font-size: 0.9375rem;
}
.blog-phase dt {
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
  padding-top: 4px;
}
.blog-phase dd { margin: 0; color: var(--text-sec); line-height: 1.55; }
@media (max-width: 760px) {
  .blog-phase dl { grid-template-columns: 1fr; gap: 2px var(--s-2); }
  .blog-phase dt { padding-top: var(--s-3); }
}

/* Blog table (lightweight) */
.blog-prose .blog-table {
  width: 100%;
  border-collapse: collapse;
  margin-block: var(--s-5);
  font-size: 0.9375rem;
}
.blog-prose .blog-table th,
.blog-prose .blog-table td {
  padding: var(--s-3) var(--s-4);
  border-bottom: 1px solid var(--line-1);
  text-align: left;
  vertical-align: top;
}
.blog-prose .blog-table th {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-mid);
  font-weight: 500;
}
.blog-prose .blog-table td { color: var(--text-sec); }
.blog-prose .blog-table tbody tr:hover td { background: rgba(254, 94, 55, 0.03); }

/* Coming next list (related, when sister posts not published yet) */
.blog-coming {
  list-style: none;
  display: grid;
  gap: var(--s-3);
  margin: var(--s-5) 0 0;
  padding: 0;
  max-width: var(--maxw-text);
  margin-inline: auto;
}
.blog-coming li {
  padding: var(--s-4) var(--s-5);
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-2);
  color: var(--text-sec);
  font-size: 1rem;
}
.blog-coming li .blog-coming__tag {
  display: inline-block;
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mid);
  margin-right: var(--s-3);
}

/* Blog listing grid */
.blog-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-7);
}
@media (max-width: 880px) { .blog-grid { grid-template-columns: 1fr; } }
.blog-post-card {
  position: relative;
  display: block;
  background: var(--surface-2);
  border: 1px solid var(--line-1);
  border-radius: var(--r-3);
  padding: var(--s-6);
  text-decoration: none;
  color: inherit;
  transition: transform var(--d-2) var(--ease-out), border-color var(--d-1) var(--ease-out), background var(--d-2) var(--ease-out);
}
.blog-post-card:hover {
  transform: translateY(-4px);
  border-color: var(--line-3);
  background: var(--surface-3);
}
.blog-post-card.is-coming {
  cursor: default;
  opacity: 0.7;
}
.blog-post-card.is-coming:hover { transform: none; border-color: var(--line-1); background: var(--surface-2); }
.blog-post-card__meta {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-3);
  font-family: var(--ff-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mid);
  margin-bottom: var(--s-4);
}
.blog-post-card__meta .cat { color: var(--coral); font-weight: 600; }
.blog-post-card__title {
  font-family: var(--ff-display);
  font-weight: 800;
  font-stretch: 115%;
  font-size: clamp(1.25rem, 2vw, 1.5rem);
  letter-spacing: -0.02em;
  color: var(--text-pri);
  line-height: 1.2;
  margin-bottom: var(--s-3);
  text-wrap: balance;
}
.blog-post-card__lead {
  font-size: 0.9375rem;
  color: var(--text-sec);
  line-height: 1.6;
  margin-bottom: var(--s-5);
}
.blog-post-card__cta {
  font-family: var(--ff-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--coral);
  font-weight: 600;
}
.blog-post-card__cta .arr { transition: transform var(--d-1) var(--ease-out); display: inline-block; }
.blog-post-card:hover .blog-post-card__cta .arr { transform: translateX(4px); }

/* Blog hero (uses case-hero base, with mild overrides) */
.blog-hero { padding-block: clamp(110px, 14vh, 140px) clamp(40px, 6vh, 64px); }
.blog-hero .h-1 { text-wrap: balance; max-width: 22ch; }

/* Hero + crumb: align with body text column (--maxw-text = 720px) */
.blog-hero__inner {
  max-width: var(--maxw-text);
  margin-inline: auto;
}

/* Faster, snappier reveal on blog pages (default --d-4 880ms felt too slow,
   especially when the entire body fades in at once). */
.blog-hero .reveal,
.blog-post-card.reveal,
.blog-newsletter.reveal,
.blog-coming.reveal,
.blog-tldr.reveal,
.blog-checklist.reveal {
  transition-duration: var(--d-2);
}
.blog-hero .reveal--delay-1 { transition-delay: 60ms; }
.blog-hero .reveal--delay-2 { transition-delay: 120ms; }
.blog-hero .reveal--delay-3 { transition-delay: 180ms; }

@media (max-width: 760px) {
  .blog-hero { padding-block: 96px var(--s-5); }
  .blog-prose { padding-block: var(--s-5) var(--s-7); }
  .blog-prose h2 { margin-top: var(--s-7); }
  .blog-leak { margin-top: var(--s-7); }
  .blog-checklist { padding: var(--s-5); }
}

/* ============================================================
   BOOK PAGE
   ============================================================ */
.book-pullquote {
  border-left: 3px solid var(--coral);
  padding-left: var(--s-5);
  margin-block: var(--s-7);
}
.book-pullquote__text {
  font-family: var(--font-display);
  font-size: clamp(1.05rem, 2vw, 1.3125rem);
  font-style: italic;
  color: var(--text-1);
  line-height: 1.55;
  margin-bottom: var(--s-3);
}
.book-pullquote__attr {
  font-size: 0.875rem;
  color: var(--text-3);
  font-weight: 500;
  font-style: normal;
}

.book-calendar {
  margin-top: var(--s-6);
  border-radius: var(--r-3);
  overflow: hidden;
  background: var(--surface-1);
  border: 1px solid var(--line-2);
}

.book-bring-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-4);
  margin-top: var(--s-6);
}
.book-bring-card {
  border: 1px solid var(--line-2);
  border-radius: var(--r-2);
  padding: var(--s-5);
}
.book-bring-card__title {
  font-family: var(--font-display);
  font-size: 0.9375rem;
  font-weight: 700;
  color: var(--text-1);
  margin-bottom: var(--s-3);
}
.book-bring-card__body {
  font-size: 0.9375rem;
  color: var(--text-3);
  line-height: 1.6;
}

.book-bring-close {
  margin-top: var(--s-6);
  font-style: italic;
  color: var(--coral);
  font-size: 1rem;
  border-left: 3px solid var(--coral);
  padding-left: var(--s-5);
  line-height: 1.6;
}

.book-not-list {
  list-style: none;
  padding: 0;
  margin: var(--s-6) 0 0;
  max-width: 68ch;
}
.book-not-list__item {
  padding-block: var(--s-5);
  border-top: 1px solid var(--line-2);
  font-size: clamp(1rem, 1.8vw, 1.1875rem);
  color: var(--text-2);
  line-height: 1.45;
}
.book-not-list__item:last-child {
  border-bottom: 1px solid var(--line-2);
  color: var(--text-1);
  font-weight: 600;
}

.book-filter-body {
  max-width: 66ch;
  color: var(--text-2);
  font-size: 1.0625rem;
  line-height: 1.75;
  margin-top: var(--s-5);
}
.book-filter-body + .book-filter-body { margin-top: var(--s-4); }

@media (max-width: 760px) {
  .book-bring-grid { grid-template-columns: 1fr; }
}

/* ============================================================
   THANK-YOU PAGE
   ============================================================ */
.ty-signature {
  margin-top: var(--s-5);
  font-style: italic;
  color: var(--text-3);
  font-size: 0.9375rem;
}

.ty-proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  margin-top: var(--s-6);
}
.ty-proof-card {
  border: 1px solid var(--line-2);
  border-radius: var(--r-2);
  padding: var(--s-5);
  display: flex;
  flex-direction: column;
  gap: var(--s-3);
}
.ty-proof-card__co {
  font-family: var(--font-display);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--coral);
}
.ty-proof-card__stat {
  font-family: var(--font-display);
  font-size: 1.0625rem;
  font-weight: 800;
  color: var(--text-1);
  line-height: 1.3;
}
.ty-proof-card__quote {
  font-size: 0.9375rem;
  color: var(--text-2);
  line-height: 1.65;
  font-style: italic;
  flex: 1;
}
.ty-proof-card__attr {
  font-size: 0.8125rem;
  color: var(--text-3);
  font-weight: 500;
}
.ty-proof-card__link {
  font-size: 0.875rem;
  color: var(--coral);
  font-weight: 600;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 4px;
  margin-top: auto;
}
.ty-proof-card__link:hover { opacity: 0.75; }

.ty-proof-inline-cta {
  margin-top: var(--s-6);
  font-size: 0.9375rem;
  font-weight: 600;
}
.ty-proof-inline-cta a { color: var(--coral); text-decoration: none; }
.ty-proof-inline-cta a:hover { opacity: 0.8; }

.ty-checklist {
  margin-top: var(--s-6);
  max-width: 64ch;
}
.ty-checklist__item {
  display: flex;
  align-items: flex-start;
  gap: var(--s-4);
  padding-block: var(--s-4);
  border-top: 1px solid var(--line-2);
  font-size: clamp(0.9375rem, 1.6vw, 1.0625rem);
  color: var(--text-2);
  line-height: 1.5;
}
.ty-checklist__item:last-child { border-bottom: 1px solid var(--line-2); }
.ty-checklist__icon {
  color: var(--coral);
  font-size: 1.125rem;
  flex-shrink: 0;
  line-height: 1.35;
  opacity: 0.7;
}
.ty-checklist-reassurance {
  margin-top: var(--s-6);
  font-style: italic;
  color: var(--text-3);
  border-left: 3px solid var(--line-2);
  padding-left: var(--s-4);
  font-size: 0.9375rem;
  line-height: 1.65;
  max-width: 60ch;
}

.ty-reads {
  margin-top: var(--s-6);
  max-width: 72ch;
}
.ty-reads__item {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-block: var(--s-5);
  border-top: 1px solid var(--line-2);
  font-weight: 600;
  color: var(--text-1);
  text-decoration: none;
  font-size: 1rem;
  gap: var(--s-4);
  transition: color 120ms ease;
}
.ty-reads__item:last-child { border-bottom: 1px solid var(--line-2); }
.ty-reads__item:hover { color: var(--coral); }
.ty-reads__arr { flex-shrink: 0; }

.ty-contact-email {
  margin-top: var(--s-5);
  font-family: var(--font-mono);
  font-size: 0.9375rem;
  color: var(--coral);
}
.ty-contact-email a { color: inherit; text-decoration: none; }
.ty-contact-email a:hover { opacity: 0.8; }

@media (max-width: 880px) {
  .ty-proof-grid { grid-template-columns: 1fr; }
}

/* ============================================================
   LEGAL PAGES (privacy policy · terms of service)
   ============================================================ */
.legal-hero {
  padding-block: clamp(100px, 12vh, 130px) var(--s-7);
}
.legal-prose {
  max-width: 72ch;
  margin-inline: auto;
  padding-block: 0 var(--s-10);
  color: var(--text-2);
  font-size: 0.9375rem;
  line-height: 1.8;
}
.legal-prose p { margin-bottom: var(--s-4); }
.legal-prose h2 {
  font-family: var(--font-display);
  font-size: 1.0625rem;
  font-weight: 700;
  color: var(--text-1);
  margin-top: var(--s-7);
  margin-bottom: var(--s-3);
}
.legal-prose ul {
  padding-left: var(--s-5);
  margin-bottom: var(--s-5);
}
.legal-prose li { margin-bottom: var(--s-2); }
.legal-prose strong { color: var(--text-1); font-weight: 600; }
.legal-prose address {
  font-style: normal;
  margin-top: var(--s-4);
  line-height: 1.9;
}

/* ============================================================
   FONT LOAD wait — keep stable
   ============================================================ */
.fonts-loading h1, .fonts-loading h2, .fonts-loading h3 { letter-spacing: -0.025em; }