MRR growth at OnSafety in six years.
Loocro Guides
Read the business.Find the bottleneck.Decide.
From insight to decision
Four guides connecting media, funnel, sales and revenue. The analysis starts with the business model and ends with the next decision.
- 01What is happening?
- 02Where is value being lost?
- 03What should happen next?
Library
Every operation gets stuck in a different place.
Choose the guide by business model and the problem you need to solve. The tool comes later.
01
Apps and SaaS
From install to recurring revenue: acquisition, trial, retention, churn, payback and LTV.
02B2B demand
How to connect ad, page, CRM and sales without confusing a cheap lead with an opportunity.
03E-commerce
ROAS, CAC, margin and repeat purchase viewed by channel, campaign, product and customer type.
04Metrics
A measurement system that explains the business and turns reporting into the next decision.
Core insightROAS profit
The problem with averages
A high ROAS can hide acquisition that does not make economic sense.
Blended ROAS mixes new customers, repeat purchases, products with different margins and channels with different jobs. Before scaling, the analysis must separate what creates demand from what merely receives credit.
Understand the measurement structure→Applied experience
Theory only enters after it has survived real operations.
The examples come from real operations followed for years, with media, funnel, sales and retention in the same analysis.
in revenue generated for Audrey across the partnership.
leads generated for Biovis with sustained qualification.
monthly records for Ponce in ten months.
Did the analysis reveal a bottleneck?
We can look at your entire operation.
In our first conversation, we understand the business, its goals and where value may be getting lost.