The platform metric becomes the priority.
CTR, clicks and impressions help explain. They cannot replace revenue, margin, qualified opportunities or retention.
Inside Loocro
The ad you seereflects an entireoperation behind it
Media, funnel, sales, offer and measurement need to work together. That intersection is where Loocro operates.
What experience has shown
Frustration rarely starts in the campaign.
After auditing hundreds of accounts, three patterns keep returning: the operation watches the wrong metric, works without ownership of the whole or sells seniority that never reaches the day-to-day work.
The operation waits for the client to ask.
A growth partner follows the business, points out what sits beyond media and acts before the problem becomes routine.
The seniority stays in the sales meeting.
The person who understands, decides and presents the strategy needs to stay close when execution begins.
January 2020
Loocro was built to do the work we wished we could hire.
It started with Paulo Knabben, without a team or even a website. The bet was simple: build an operation specialized in growth, with quality control and a real relationship with the client.
6 yearsof operating discipline
150+companies served
$20M+generated in client revenue
The invisible work
The campaign is the visible part. Growth happens in the operation.
It is the less visible work that connects marketing to sales and keeps strategy tied to what is happening in the business.
Weekly strategic conversation
The week’s sales data enters the analysis while it can still guide decisions, without waiting for the month to close.
CRM audit
We organize the view of leads, opportunities, losses and sales to show where value is being left behind.
Sales process review
We analyze approach, response time and conversation flow so the opportunity created by media has a real chance to move forward.
Mystery shopping
We enter the journey as a real customer. The experience shows, without guesswork, what needs to change in the sales process.
Alerts that matter
The client knows the problem, what was done and the expected effect, without receiving a flood of numbers without context.
Absolute honesty
When a decision protects the business, we put it on the table. Even when the conversation is difficult or sits outside the ad platform.
The judgment of a senior team
Humans decide. AI amplifies.
Tools accelerate work. Judgment comes from people who have made decisions across different operations and owned the consequences.
Context before action.
- Read the numbers inside the business
- Choose what to scale, cut or review
- Create concrete action plans
- Apply judgment from more than 150 companies
Speed without outsourcing judgment.
- Speeds up analysis and reporting
- Surfaces patterns faster
- Helps test first hypotheses
- Frees time to think and decide
The machine accelerates. Responsibility for the decision remains human.
Your indicators
The business metric sets the direction of the strategy.
The platform provides many numbers. We organize the analysis around the indicator that actually guides decisions.
Primary metric
Decision metricsTrial-to-paid conversion
- CAC payback
- D7, D30 and D90 retention
- LTV by acquisition source
An install is an input. Revenue starts at conversion.
Primary metric
Decision metricsSegmented ROAS and margin per ad dollar
- CAC payback
- Repeat purchase rate
- Results by channel and campaign
The average hides leaks. Segmentation reveals the decision.
Primary metric
Decision metricsCost per qualified opportunity
- Qualification rate
- Pipeline by channel
- Days to close by source
A cheap lead that does not advance is not efficient.
Never as a primary metric:CTR, impressions, clicks, views or followers. Before revenue, all of them are supporting indicators.
An important filter
What we say no to protects what we say yes to.
01
We do not use vanity metrics as proof of results.
02
We do not scale budget before the operation can absorb it.
03
We do not put junior managers on the account and call it an expert team.
04
We do not accept retainers when we already know the partnership is likely to frustrate.
05
We do not promise outcomes or timelines that also depend on the offer and the sales team.
06
We do not stay silent when the problem sits outside the campaign.
Growing without losing quality
Clients who grew with us and watched us grow.
Different industries, stages and scales. What repeats is a long relationship, built through cycles of work and renewed by choice.
OnSafety6 years, ongoing
Audrey5 years, ongoing
Biovis5 years, ongoing
Ponce5 years across two engagements, ongoing
Dr. Online4 years, ongoing
Tiffins2.5 years, until acquisition
RSMIUntil the company was sold
If you have read this far
Thirty minutes. No marketing pitch.
In our first conversation, we understand the business, identify the opportunities and tell you clearly whether working together makes sense.