Insights · E-commerce
E-commerce growth past the easy ROAS.
What we audit when blended ROAS hides the real customer economics. DTC and marketplaces.
Why blended ROAS hides the bleed.
The blended average is a number for the monthly slide. Segmented ROAS is the number that runs the business. Two real cases inside.
Read →The 4 silent leaks after the click that are draining your budget.
Page, form, CRM, follow-up. Four leaks no ad report ever shows. How to find them in 30 minutes.
Read →
Running a store with thin margins?
Book a 30-minute diagnosis.
We'll dig into your blended ROAS, your CAC by channel, your AOV by cohort. We'll show you where the math actually breaks.
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